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Starr Tincup Partners with Equation Research

Robust market research firm enhances marketing mix

Fort Worth, TX, March 05, 2007 --( Starr Tincup, an integrated marketing firm for business-to-business software and services companies, announced today the addition of a new partner, Equation Research. This partnership will provide Starr Tincup with an industry-leading market research development and access to best practices. Starr Tincup, in return, will provide a full suite of marketing services, including marketing infrastructure, strategic planning and marketing and PR programs.

Equation created a revolutionary online software platform and method for collecting and providing vital information easily and affordably when people need it most. Equation’s advanced software system was built to be the most flexible platform in existence. Equation was established to respond to the expressed desires of decision makers who want practical insights and truly useful information instead of stacks of data, tables and jargon. Equation’s customers consist mainly of advertising agencies, publishers, other market research firms and corporations that rely heavily on market research.

“Equation Research is beneficial to Starr Tincup because we now have a better resource for all of our clients’ research needs, which means we will be able to create more sophisticated survey instruments and therefore collect more pertinent data for them,” said Bret Starr, principal and co-founder of Starr Tincup. “We no longer have to rely on a limited marketing research tool.”

Starr Tincup and Equation Research have both benefited from the partnership. In December, Starr Tincup managed a market research survey for Equation Research that has generated leads that led to several PR and marketing opportunities. This was one of several activities in the fourth quarter of 2006. Equation Research has executed marketing research surveys for several Starr Tincup clients, including Birkman International, TriNet and ActiveHire.

“By partnering with Equation Research, we will be able to expand our services by using a quality research tool,” said J. William Tincup, principal and co-founder of Starr Tincup. “Their product and process are top notch, they are excellent people to work with and are a great cultural fit for our firm.”

About Equation Research
Launched in 2000 by experienced market research professional and expert programmers, Equation Research has one of the most innovative online survey platforms in the market and an extensive list of Fortune 1000 clients. By utilizing innovative web survey technology and the experience of proven research strategies, Equation provides comprehensive surveys and custom reports for myriad research needs.

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. They help their clients market smarter! Their scope of services includes planning, research, infrastructure and programs. Visit or to learn more about their firm.

Media Contacts
Bret Starr
Principal and Co-Founder

J. William Tincup
Principal and Co-Founder
Starr Tincup

Contact Information
Starr Tincup
Bret Starr

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