Fort Lauderdale, FL, March 03, 2007 --(PR.com
)-- Vegetarianism brought them together in 1971 and their dedication to running businesses with an ethical conscience has brought them professional success. Julie and Richie Gerber, organic farmers from Maine, moved to Florida in 1980 and purchased a natural food store in Fort Lauderdale called the Bread of Life.
As Licensed Nutrition Counselors, the pair became very involved in educating customers about health and wellness. Julie taught vegetarian cooking classes and Richie hosted "The Natural Grocer Radio Show, South Florida’s Health Talk Radio” which aired for 10 years. Their healthy lifestyle, knowledge, and strong convictions helped them become well-known and respected experts in the healthy food movement. The fact that Richie is shock jock Howard Stern’s cousin also helped to increase the Gerbers local fame.
Bread of Life merged with Whole Foods Market in 1997, prompting the creation of the Whole Foods Florida region. The Gerbers retired, but not from their green lifestyle.
Together, these original hippies have seen the Natural Foods movement grow from being on the fringes in the early 70’s to the universally accepted industry it is today. Now, the husband and wife team have started a new business which incorporates all of their personal philosophies which they are applying to their new endeavor.
BeeCeuticals Organics ™ (pronounced “Bee- Soo-ti-kuh ls”) is dedicated to providing body care products that enhance the health and well-being of their customers, community and the planet by using their own proprietary Organic Holistic Honey Blend TM in combination with other organic botanicals, extracts and hive products.
The origins of BeeCeuticals Organics ™ started when the Gerbers came across studies about the therapeutic uses of honey. Burn and wound clinics throughout the world were using special honeys with specific medicinal properties to treat stubborn burns and wounds that did not heal with traditional medicine. Specialists also noticed that many of the honey formulas improved healthy skin by reviving, replenishing and promoting new cell growth.
Apitherapy is the use of bee products to prevent, heal or recover from disease and incorporates holistic healing through the honeybee and her products. Honey is one of the oldest medicines, with proof of its healing properties dating back more than 5000 years ago. Honey was used for its antibacterial properties to treat wounds up to the second world war, but in the twentieth century, penicillin and other antibiotic drugs took focus away from honey's medicinal qualities. Today, scientists are revisiting this healing nectar.
The Gerbers met Jon Guerra, a Cornell University graduate, chemist and herbalist. When Jon was 21 years old, a boating accident caused a wound on his leg that would not heal. His father, a doctor, began using medicinal honey and the wound cleared up immediately. Like the Gerbers, Jon shares a passion for the miraculous products of the hive and the three teamed up, researching and developing their own blend of honeys from around the world which were selected for their proven medicinal properties and those that were most beneficial to the skin, thus creating their own proprietary 100% Organic Holistic Honey Blend ™.
When other skin care lines claim they use honey, most actually use cheap powdered honeys or honey that is heated, filtered, irradiated and pasteurized because they are easier to handle during the manufacturing process.
These cheaper honeys have little or no health benefits. BeeCeuticals Organics ™ uses honey that is certified organic, raw, unfiltered and never heated above hive temperature. Their proprietary Organic Holistic Honey Blend ™ is a potent anti-aging ingredient that benefits the skin due to its antioxidant density and curative factors.
Their product line includes Honey Thyme™ Hand and Body Lotion, Queen Bee for a Day Cream™, Bee Line Free™ Eye Cream, Bee-yond Body Balm™ Skin Care Repair Cream, and Bee-Hair-Now™ Hydrating Honey Shampoo & Conditioner, and all are made with their proprietary holistic honey blend.
“We take a holistic approach to beauty,” said Richie. “Beware, people may swarm you all day telling you how good your lotion smells,” jokes Richie.
Their products are sold in more than a dozen Florida stores and in Pennsylvania, Michigan and Massachusetts. In keeping with their green business practices and their concern for the environment and global warming, BeeCeuticals Organics ™ is a Carbon Neutral Company. The company offsets 100% of their power usage with Green-e certified wind and solar power credits in partnership with Carbonfund.org. When customers shop online at www.healthfromthehive.com, their order is shipped carbon-free.
“This is an education process,” said Julie, ever the teacher. “Most people have learned to read food labels in an effort to eat healthier. Most people now know that whole wheat bread is better than white bread. But the habit of reading labels has not carried over into personal body products,” she said. “Pick up any popular brand of lotion and read the ingredients -- even those that claim to be ‘green’ -- you probably won’t be able to pronounce most of them. Most use synthetic fragrances, we use real organic essential oils. People are putting dangerous chemicals on their skin. It’s something that most people don’t think about. We want to change that.”
The Gerbers are serious when it comes to their dedication to helping the plight of bees. BeeCeuticals Organics™ is donating a portion of its profits to organizations who are working to help global bee populations which have been diminishing at alarming rates and are being challenged by the use of pesticides, and disease.
Most view them as stinging pests, but bees play an important, but sometimes invisible role in our everyday lives. Bees are of inestimable value as agents of cross-pollination, and many plants are entirely dependent on bees for reproduction. A world without bees means a world without chocolate, apples, pears, citrus fruits, carrots, grapes, olives, tomatoes, almonds, and most flowers.
”Cousin” Richie believes that business owners must be the vanguards of sustainable practices. “Many corporations view green strategies as a marketing ploy, like window dressing, to appease the “earth conscious” consumer. We believe that sustainable practices have economic value beyond mere words and have molded our corporate culture as such. Sustainable practices can increase revenues and create long-term savings for the customer. Corporate success is universally linked to social and environmental success. Future generations deserve to enjoy a pristine green Earth and we are dedicated to doing our part. We want to help lead the eco-industrial revolution,” said Gerber. “This is our lifestyle and the only way we do business.”
Richie and Julie Gerber reside in Fort Lauderdale and are available for interviews. Please contact Jennifer Cohen at 954 326 2067. For more information, visit www.healthfromthehive.com.