iFood.tv Partners with Cooking for the Clueless to Promote and Distribute Fridays with Fabio

Menlo Park, CA, April 27, 2011 --(PR.com)-- iFood.tv, a leading online food community and Cooking for the Clueless, a one-stop resource for self-proclaimed “clueless cooks,” are proud to announce a content partnership to distribute new web series “Fridays with Fabio.” The show features host Zuzy Martin Lynch tackling viewer-submitted culinary questions with Top Chef Fabio Viviani.

Cooking for the Clueless is the top resource for cooks learning to navigate their way around the kitchen. The brand includes a 2-disc DVD set (the winner of the 2010 Tasty Award for Best DVD or Subscription Series) and webisodes featuring former “Clueless Cook” Zuzy Martin Lynch, alongside popular chefs and food experts. Fridays with Fabio is the brand’s newest original program and features Top Chef contestant Fabio Viviani. Fledgling cooks get answers to all of their food questions. Each episode tackles one new subject including Fabio’s childhood memories from Italy, how to enjoy Italian staples such as sardines and how to experience and enjoy a European meal right in your own kitchen.

“We are very excited about this distribution partnership with Cooking for the Clueless,” said Alok Ranjan, CEO of iFood.tv. “Our viewers will love Fabio’s passion for food and Zuzy’s accessible and fun videos. This partnership also reinforces iFood.tv’s commitment to building the largest and most interesting library of food related content on the web.”

By partnering with ifood.tv, “Fridays with Fabio” will gain access to the food portal’s extensive distribution platforms across the web and a broad, global audience of millions. In return, consumers will have more choices when seeking cooking tips on iFood.tv, as part of the site’s strategy of aggregating unique and interesting content related to food, entertaining, health and nutrition.

"I love the iFood.tv community. It's like one big happy place to share our foodie videos with friends and fans from around the world,” said Cooking for the Clueless Founder Zuzy Martin Lynch. “What better place to launch our series with Chef Fabio Vivani of Top Chef!"

Debut episodes of Fridays with Fabio are now available for viewing at http://www.cookingfortheclueless.com and http://www.ifood.tv/zuzymartinlynch. Future episodes will be released one at a time every Friday on both websites. Viewers can also send in questions for Fabio at http://cookingfortheclueless.com/contact-us/

About iFood.tv
iFood.tv, owned and operated by Future Today Inc, is a website which provides a community driven platform, which that empowers users to connect with their favorite chefs and fellow foodies while finding the information they need. Users can browse the largest collection of recipes on the net, with over 30,000 video recipes and 150,000 text recipes. In addition, foodies can read and comment on over 10,000 articles and blogs, thousands of culinary photo galleries, and seek answers to burning questions in the Q&A forums. For more information visit www.ifood.tv.

Future Today Inc
Rebekah Huang