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Hotfrog US, the Unconventional Business Directory

Online directories have been floating around on the internet for many years now, most of which are designed to provide a taxonomy style of navigation., however, have taken a completely different approach to categorisation, an approach which can only be described as ‘unconventional’, but in a way exciting.

Denver, CO, March 05, 2007 --( The main reason for an online business directory is to provide internet users with a way to search for businesses that interest them. It provides a business with the means to showcase their services and products to as many potential customers as possible, much like conventional advertising approaches. Because of this, businesses will go to great lengths to list themselves on both paid and free online business directories.

Although it is true that online business directories work well for businesses, they seem to forget that their other main goal is to provide users with a user-friendly interface with which to navigate. Difficult interfaces are a major reason users leave business directories before even finding the service / product provider they are in search of. This is where, an American online business directory, separates itself from conventional business directories. is, in brief, an American Online Business directory which uses an unconventional categorisation style called a Folksonomy. That is, uses user generated tags to categorise the businesses which are listed on its directory. This provides several advantages conventional business directories are unable to.
These advantages include:

•    A user centric approach to website navigation
•    Unlimited number of user generated categories compared to limited generic administrator generated categories
•    Faster searching using tags
•    Quicker navigation by clicking to product / service you are looking for
•    A tag cloud which provides a visual representation of what the website is about

Due to such a dramatic change in website navigation structure, has earned the title of ‘unconventional business directory’ and will continue to come up with brand new ‘unconventional’ ways to improve.

Listing on is free, fast and easy, with five simple steps in the registration process, businesses in America can now gain extra brand exposure as well as an online presence by adding themselves to without paying a fee. For businesses aiming to gain a competitive edge over rivals, a paid bold listing option is available for purchase to enhance their existing listing.

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Francis Lee

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