Mountain Home, AR, May 02, 2011 --(PR.com
)-- A small-business owner may soon receive a game-changing $10,000 cash grant and $5,000 in design, print, copy, and shipping services from PostNet, America’s Neighborhood Business Center with more 700 locations worldwide, including one at Mountain Home, Arkansas.
In celebration of National Small Business Week, business owners looking to take their business to the next level are encouraged to enter PostNet’s Boost This Biz contest. Starting May 1, 2011, any small-business owner can visit www.facebook.com/PostNet to share why they deserve the grand prize. The five entries with the most “Like” votes by June 8, 2011, will move on to the final judging round, where an impartial panel of fellow entrepreneurs will choose one grand prize winner. The remaining four finalists will each receive a $200 American Express gift card.
“Local small businesses are the backbone of the economy, and it’s rewarding to be a part of a campaign that spotlights all the talented and aspiring entrepreneurs in our community,” said Bill Shannon, owner of PostNet in Mountain Home. “There are certainly many business owners across the country who are deserving of this prize, but we hope that it comes back to Mountain Home."
Every day, PostNet of Mountain Home consults with business owners to determine new strategies to help them grow their companies. Whether it’s designing a restaurant’s menu, or printing and mailing a landscaper’s postcards, PostNet’s staff works with small-business owners across all industries to meet their unique design, print, copy, and shipping needs.
In addition to providing design, print, copy, and shipping services to business owners, Shannon consults with entrepreneurs and offers tangible advice to help them boost the success of their businesses:
Evaluate your image: Building a strong brand image is critical to growing your business. What do your logo and business cards say about your company? Do they convey your products, services, work ethic? Once you have evaluated your branding, it is vital to streamline it throughout all your collateral; from invoices to proposals to envelopes, it’s important to create a professional image.
Add value for existing customers: Give more than your customers ask for by anticipating their needs. Take time to sit down with your customers and figure out why they are purchasing a specific product or service. If you take the time to understand their buying needs, you will be able to better anticipate future purchases and suggest ideas that they might never have thought of. Also, growing your business through selling to existing customers is much more cost effective than trying to attract a new client.
Engage with your community: Create awareness of your business by sponsoring events, attending speaking opportunities and being involved in your local community. By being active locally and networking within your small business community, you will be able to subtly market to potential customers and show them what you have to offer.
Set goals and benchmarks: Most entrepreneurs start their businesses with a growth strategy in mind, but rarely sit down and map out individual benchmarks. In order to grow your business you must have attainable goals, a clear vision of what you want to achieve and how. Make it a standard practice to revisit your goals often and set quantifiable benchmarks.
Founded in 1993, Denver-based PostNet has more than 700 locations worldwide, including several hundred U.S. locations. Each locally owned and operated PostNet Neighborhood Business Center specializes in meeting the design, printing, copying and shipping needs of businesses and busy consumers, with a focus on exceptional, personal customer service. PostNet centers offer full-service digital printing; full- and self-service copying; document binding and finishing; and services like graphic design, computer rental stations, private mailbox rentals and more. They also offer expert packaging services and shipping with UPS, FedEx, DHL and the U.S. Postal Service. To learn more, visit www.postnet.com.