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Finding Time's Solo-E Certified Expert Celebrates Creative Beginnings Month to Help Other Solo-Professionals

Time Management Master Coach and Mentor shares ideas to get more creative

Francestown, NH, May 02, 2011 --( Spring cleaning isn’t just for a home, but for one’s mind as well. That’s according to Certified Expert Paula Eder who is using “Creative Beginnings Month” in May to help evaluate more ways to think creatively to increase market share.

This time management expert says spring is the perfect time to stretch the creativity muscle in a way that not only benefits your mind, but also your bottom line. According to Eder, who owns and runs Finding Time in Francestown, “Once you start thinking outside the box, it’s just easier to get more profitable ideas.”

Founded in 2006, Finding Time helps small business owners and solopreneurs to find the time (and energy) they need by aligning their time choices with their goals and values. Eder is one of 50 solo professionals who are certified by, one of the leading online resource centers for solo entrepreneurs and self-employed professionals.

“Being creative isn’t just for ‘artsy’ folks,” says Terri Zwierzynski, CEO and founder of “By identifying creative ways to reach your target market and get them to your ‘table’ – you are going to get more visibility and make more money.”

Together Eder and Zwierzynski share some tips for out-of-the-box, creative thinking during National Creative Beginnings Month:

1. Learn something new everyday. “Creativity often involves adapting an idea to make it your own. Continually expose yourself to new ideas and the creative well will never run dry,” says founder Zwierzynski. She points to which features more than 50 solo-professionals who share ideas and tips to build and grow businesses.

2. Think big. “As solo business owners, we often get bogged down in details,” says Eder. “Taking a step back and looking at the bigger picture can unearth opportunities that were hidden in the details.”

3. Reconnect with your imagination. According to Zwierzynski, “Pretend you’re ten years old and take a look at your business. Curiosity, imagination, and wonder are qualities we often expect to leave behind as we grow to adulthood. But that’s a mistake. These three things are the basic ingredients of creativity.”

4. Don’t let yourself stay stuck. Eder notes that “Sometimes the best way to get unstuck is to turn things upside down. Tell yourself that you’re looking for some really BAD ideas – the worst ever! If perfectionism is an issue for you, this technique can really free up your creativity.”

5. Listen to your customers. Both Eder and Zwierzynski couldn’t emphasize the importance of listening enough. As Eder noted, "Paying attention to what your clients want and need is so important. Your creativity needs to be connected with your clientele for your business to thrive."

About, exists to promote the practice of solo professionals, and provides education and growth opportunities for subscribers. In addition, it offers marketing opportunities and assistance for entrepreneurs, coaches and consultants. For more information, visit or contact

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Finding Time
Paula Eder

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