To-Increase Reveals How Social Media Can Help Manage the Retail Supply Chain

Articles and blog posts illustrate both the opportunities and risks involved for retailers that trust data gathered from social media to help manage the retail supply chain

Norwell, MA, May 06, 2011 --( To-Increase, a provider of Microsoft Dynamics solutions, reveals how an integration of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems can help retailers analyze data gathered from social media in real-time, and help improve retail supply chain management.

"How Can Social Media Help Manage Your Supply Chain?," by Luciano Cunha, Global Industry Director, To-Increase, summarizes an article Cunha recently contributed to both Software Advice and Warehouse Management Systems Guide. Within these articles and blog post, Cunha asks, "If social media is powerful enough to tighten the bonds between brands and consumers, is it powerful enough to tighten the links in retail supply chains?"

As revealed by Cunha, the answer as to whether social media can help tighten retail supply chain management process can be both "yes" and "no."

"By integrating ERP and CRM, retailers can gather and analyze data in real-time, including customer data gathered from social media," writes Cunha.

"This real-time data can help predict the percentage of customers interested in specific products or models, meaning retailers can stock their shelves with only the most necessary product quantities at any given time."

Cunha also reveals, however, two questions often overlooked by retailers eager to improve bottom-lines through social media analysis:

· Are real-time decisions in sync with eventual purchases?
· Is one large faction of customers skewing data?

Answers to the questions above are revealed in Cunha's recent articles contributed to both Software Advice and Warehouse Management Systems, found at the following URLs:


Cunha's summary of these articles may be found by visiting To-Increase blog at

About To-Increase
As a global ISV and Microsoft Gold Certified partner, To-Increase develops solutions for industry verticals, including highly specific Industrial Equipment Manufacturing, retail, wholesale, construction, distribution, and professional services segments. We offer end-to-end solutions built on Microsoft Dynamics AX and Microsoft Dynamics NAV, along with a wide range of business integration and add-on software for Microsoft Dynamics ERP and CRM solutions. We also develop e-Con, the leading sales and product configurator for Microsoft Dynamics. To-Increase has been recognized as the Microsoft Dynamics Outstanding ISV of the year for both 2009 and 2010, and has been a member of the Microsoft President’s Club and Inner Circle for three consecutive years. Our solutions are delivered worldwide through a network of highly trained partners.

Company Web Site:

Luciano Cunha