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Colin O'Malley, Co-Founder and Vice President, Evidon to Speak at KC’s Understanding The Federal Trade Commission's Proposed Framework for Consumer Privacy Protection

New York, NY, May 07, 2011 --( Colin O'Malley of Evidon to Speak at KC's Understanding FTC's Proposed Framework for Consumer Privacy Protection

The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Colin O'Malley, Co Founder and Vice President, Evidon will speak at the Knowledge Congress’ webcast entitled: “Understanding The Federal Trade Commission's Proposed Framework for Consumer Privacy Protection.” This event is scheduled for June 06, 2011 at 3:00 PM - 5:00 PM ET.

For further details, please visit:

Event Synopsis:

Over the last few years, many companies have used consumer information as a business tools to create innovative products and services. However, due to uncertainties in the responsible utilization of consumer data, the FTC has proposed a new framework to protect consumer privacy. In addition, comprehensive privacy bills have been introduced in Congress. A new framework, if enacted by the FTC or by Congress, is intended to develop and implement best practices and encourage self-regulatory privacy rules for commercial entities that collect, use, maintain, and share consumer information. Companies and their policy makers should have a complete understanding of how this new framework may impact their businesses and/or clients.

The Knowledge Congress is assembling a panel of distinguished thought leaders and key regulators to help you understand the proposed framework for consumer privacy protection and how they impact your firm and your customers. The speakers will present their expert opinions in a two-hour live webcast.

About Colin O'Malley

Colin leads Evidon's strategy and policy teams, and spear-headed the Design Partner Program, which included agency holding companies, advertisers, networks and associations. An expert in privacy matters, he was the Vice President of Strategic Partnerships & Programs at TRUSTe from 2003 to 2009, where he developed and launched self-regulatory programs for email (Bonded Sender Program, Email Privacy Seal) and Software (Trusted Download Program). Execution across these programs drove the transition of TRUSTe to for-profit status and an A-Round from Accel Partners.

Earlier he was the Manager of Product Development at NetCreations from 1999 to 2002. Colin is a published author and has a BS in Economics and Human and Organizational Development from Vanderbilt University.

About Evidon

Selected by the Digital Advertising Alliance (DAA) to power its Self-Regulatory Program for Online Behavioral Advertising, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into, and control over how their information is used online.

By empowering consumers and earning their trust, businesses build their brands, participate in online behavioral advertising with confidence and generate better advertising results.

Evidon is the first Approved Provider of compliance services for the Self-Regulatory Program and has been in market at scale since July 2010, empowering consumers with a robust notice experience on billions of monthly impressions. Evidon created the Open Data Partnership (ODP), which allows consumers to manage their online profiles, and it operates the popular Ghostery browser extension, giving people even more control over their online experiences.

Separately, Evidon supplies the monitoring platform for the Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) to enforce the Self-Regulatory Program (known as the Accountability Mechanisms). The monitoring platform uses data primarily from Ghostery’s opt-in panel, an automated lab and Evidon’s privacy database of over 500 companies involved in OBA.

For more information about Colin O’Malley and Evidon, please visit:

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit:

Contact Information
The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
Therese Lumbao, Director
Account Management & Member Services

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