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90octane and Gates Corporation Win BMA Colorado Silver Key Award for Lead Generation and Agency Partner Sam Eidson Wins Marketer of the Year Award

The conversion-driven marketing agency strategized and executed an online lead generation and engagement program to drive qualified sales leads for the manufacturing company.

Denver, CO, May 11, 2011 --( Denver marketing agency 90octane and Gates Corporation, one of the world’s leading manufacturers of industrial and automotive products, have received a 2011 Silver Key Award from the Colorado Chapter of the Business Marketing Association’s Gold Key Awards program in the “Digital Marketing: Integrated Online Campaign” category. In addition, 90octane Partner Sam Eidson received the event’s top honor – the BMA Colorado Marketer of the Year Award.

90octane and Gates Corporation have partnered since 2001. The Silver Key award recognized the success of an integrated lead generation and engagement program for the Fluid Power business unit. The program included custom microsites, a comprehensive online media plan and social media marketing tactics. It drove thousands of highly qualified leads in 2010 while effectively decreasing the cost per lead.

With 18 years of experience helping business grow, and the last 10 focused on interactive marketing, lead generation, lead nurturing and SEM, 90octane Partner Sam Eidson accepted the prestigious BMA Colorado Marketer of the Year Award. Eidson has been an active BMA Colorado member since 2002 and credits the association with building key relationships between B2B marketers and offering valuable education resources. He thanked 90octane’s clients and staff for helping him earn the achievement.

The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program included almost 150 entries from Colorado’s top B2B businesses and agencies and received nine nominations for the Marketer of the Year Award.

About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 370 members and has been named the “Chapter of the Year” thirteen of the past fifteen years. Last year marked 60 years of excellence for the chapter. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit

Contact Information
Annie Hay

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