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Corporate Magic Wins Prestigious National Award

Messaging architects work on the 100th Anniversary National Scout Jamboree honored with Excellence in Live Design Award.

Dallas, TX, May 12, 2011 --( Corporate Magic, the messaging architects behind some of the most spectacular events on the business calendar each year, today was named a winner of the 4th Annual Excellence in Live Design Awards, sponsored by Live Design magazine.

Dallas-based Corporate Magic was a finalist in the “Corporate Event” category for two of its most outstanding events during the 2009 – 2010 time period: The Gaylord Opryland Grand Reopening, and the 100th Anniversary National Scout Jamboree. The Boy Scouts event won top honors through an online vote by readers of Live Design magazine.

“We are grateful for this recognition from Live Design and its readers, who represent the national event industry,” said Jeffrey Kirk, general manager of Corporate Magic. “We are obviously very proud of our work on both the Jamboree and the Gaylord reopening, and we’re pleased that one of those amazing events was named best-in-class.”

The centennial Jamboree was held at Fort AP Hill, VA, from July 26 through August 4, 2010. Recognizing the special opportunity to reach a new generation of boys and their families with the Scouting message, the Irving, TX-based Boy Scouts of America hired Corporate Magic to plan and execute a week-long series of events that would leave an indelible impression on the more than 72,000 Scouts and adult leaders gathered on-site, as well as millions watching across the globe.

Chief Scout Executive Robert Mazzuca directed that the 100th anniversary Jamboree must not just be bigger and better than ever. Rather, the overriding goal was to remind boys and their parents around the world that Scouting is fun, it’s “cool” and it is the most direct path to future success and leadership.

Corporate Magic assembled a “dream team” of companies and individuals that spent more than a year mapping out the week’s activities, ensuring that every detail contributed to the overall theme envisioned by the BSA. Logistical challenges abounded, including the remote location of Fort AP Hill (roughly 75 miles south of Washington, DC, and 35 miles north of Richmond), and the myriad restrictions associated with working on an active Army base. The campgrounds and activity areas were dispersed over more than 3,000 acres, which required many Scout troops to hike one or two hours each way to the show arena.

Dallas-based Alford Media Services was recruited to manage the audio/video needs of the three major productions staged during the week, which included performances by popular bands Honor Society and Switchfoot, appearances by Miss America Caress Cameron, “Dirty Jobs” host Mike Rowe and U.S. Secretary of Defense Robert Gates, along with a videotaped message from President Barack Obama.

Argyle, TX-based GoVision erected the tallest portable LED screen ever built – a monumental undertaking eclipsing the company’s work at presidential inaugurations and global sporting events. At more than 60’ high and 18’ wide, it was so massive that 26,000 gallons of water and 76,000 pounds of concrete were needed as ballast to keep the 100 LED panels from falling forward. GoVision also constructed two 18’ x 32’ LED video walls on either side of the main screen.

Other highlights of the arena shows included the largest theatrical fireworks display ever allowed on a military installation, with over 4,500 shots; flyovers and aerial jump teams from every military branch; parade horses; U.S. Army Strykers; a cast of 400 Scouts incorporated into the stage production; dozens of pre-produced video packages; and original music composed and produced by Corporate Magic.

In the end, grown men were overcome with emotion and a new generation of boys had gained a greater appreciation for the role Scouting can play throughout their lifetimes.

For a complete list of this year’s winners of the Excellence in Live Design Awards, visit For photos and more details about Corporate Magic’s work on the 100th Anniversary National Scout Jamboree, see

About Corporate Magic™
Corporate Magic, Inc. (, based in Dallas, Texas, helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of communications programs, fixed facilities, television broadcasts, major annual events and production spectaculars. Offering in-house production and creative design, we respect and strengthen our clients’ brands with focused consistency. Our team has completed projects ranging from amusement park development and operations, to restaurant, hotel and theater design, to automobile launches, to televised concerts, to culture-change initiatives, to international road shows — all designed to physically and emotionally move a specific audience and all executed with ferocious perfection. A few of Corporate Magic’s dynamic projects include work with The Oklahoma Centennial Spectacular, international product launches for Mazda, Land Rover and Jaguar, Coca-Cola's Centennial, the Dallas Cowboys and the North Texas Super Bowl XLV Host Committee.

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Corporate Magic
Ladd Biro
Champion Management is Corporate Magic's public relations agency of record.

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