to Spearhead Marketing Blitz for Easy Reach Concept

Miami, FL, May 15, 2011 --( Laura L., Florida resident and inventor, has contracted South Florida invention assistance leader to represent her Easy Reach concept to potential licensees. A simple yet effective new product that aims to make the task of accessing hard-to-reach areas a much simpler proposition, the Easy Reach features a unique design that is designed to allow its users to apply lotions and oils onto themselves in completely independent fashion, and to also reach normally inaccessible areas.

The Easy Reach is intended to be easy and convenient to utilize. It also is designed to save time and eliminate the hassle of having to ask someone else for assistance. The inventor of the Easy Reach is hopeful of the product finding success through outlets and catalogs selling personal comfort accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the personal comfort accessories industry. Laura L. is hoping to have the Easy Reach in full production and available to the public within the very near future.

Laura L. decided to contact Miami, Florida-based recently to explore the possibility of contracting the invention assistance company to eventually represent her product idea to manufacturers in industry, with the ultimate goal being to secure a licensing agreement. assists inventors by providing them with industry experts who will guide them from the earliest stages of invention development to the point where there are professionally produced promotional materials regarding the concept. Due to the efforts of, this inventor is now on her way to having her product idea potentially seen by thousands of industry professionals through a direct marketing program targeted to provide maximum exposure.

After including the inventor and preliminary, non-confidential information about her product idea at no charge for a 1 year term in their proprietary database of invention information, the National Directory of American Inventors,’s professional staff of writers and graphic illustrators then created a New Product Portfolio and Online Product Presentation for her idea, helping to clarify how the invention works and looks. A General Field-of-Art search through the database of the United States Patent and Trademark Office was also completed by an independent, registered patent attorney in order to provide the inventor with perspective on some prior art within the general category of her idea.

Having had an opportunity to review and approve the New Product Portfolio and Online Product Presentation, Laura L. made a decision to accept's New Product Publicity and Marketing Program proposal. Consequently, will represent Laura L.'s Easy Reach for 2 years through a collection of dynamic promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation.

The Easy Reach will be represented at industry-leading trade shows throughout the 2 year period by Miami, Florida-based Innovation Direct™, which serves as the exclusive licensing agent for inventor clients. Innovation Direct™ will also be conducting follow-up with any appropriate manufacturer leads met at those events, as well as managing any advanced levels of interest displayed by manufacturers, marketers or distributors in the Easy Reach during the duration of the Publicity and Marketing agreement.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494.

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

New Product Help, Inc.
Mario Perez