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Helen Pastorino of Pertria Featured in Jumping the Curve: Innovation and Strategic Choice in an Age of Transition

Pastorino referenced for her implementation of innovative technology in the real estate industry.

Los Gatos, CA, May 18, 2011 --( Helen Pastorino, Founder and President of Pertria, has been referenced in Nicholas Imparato and Oren Harari’s insightful book, Jumping the Curve: Innovation and Strategic Choice in an Age of Transition.

In the timeless work Jumping the Curve: Innovation and Strategic Choice in an Age of Transition, Pastorino is referenced for her early adoption and advanced use of innovative technologies in the real estate industry.

Leveraging an historical perspective, Jumping the Curve: Innovation and Strategic Choice in an Age of Transition looks at the changes in society at the time as the fourth major epochal change, after the Classical period, the Middle Ages, and the Modern period. Imparato and Harari posit that to stay competitive and profitable during this time of transition, companies must “jump the curve” from out-of-date practices to new behavior that, in essence, utilizes technology and advancements to keep the customer at the center of a company’s focus. Available on (

The following excerpts highlight some of Pastorino’s direct application of technology:

-According to Pastorino the key element was the “decision to do something different with the technology that would make it easy and worthwhile to use by agents in the field -- and that would have practical value for how we satisfied customer needs.

-Emphasizing various measures Pastorino assesses per-person productivity to be about twice what it is for her competitors, such that thirty-eight agents now can do the work of what seventy can do in a different environment.

-The immediacy of the paperless environment, according to company president Helen Pastorino, was “a value that more than compensated for the effort in building an entirely new system.”

In 2004 Pastorino founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including certified financial planners, tax advisors, insurance specialists and specialized legal counsel collectively providing clients with well-grounded strategies focused on maximizing opportunities and mitigating risk.

Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.

For more information on Pertria and Helen Pastorino, please visit

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