Starr Tincup Wins New Client, Metallect

Software risk management firm chooses Starr Tincup for marketing planning, research, infrastructure and programs

Fort Worth, TX, March 14, 2007 --( Starr Tincup, an integrated marketing firm for business-to-business software and services companies, today announced the addition of a new client, Metallect.

Metallect provides application risk management solutions for companies that are indistinguishable from their revenue-generating, proprietary software. The company delivers services in the following categories: software risk management; change management and acceptance; and IT governance and compliance.

“Metallect provides a ‘must have’ solution for companies that cannot bear the cost of application downtime,” said Bret Starr, principal and co-founder, Starr Tincup. “Foresight into the potential risks and dependencies of software changes can save companies untold millions in lost sales and customers. We are honored to carry Metallect’s message forward to the marketplace.”

Starr Tincup will provide Metallect with a broad spectrum of integrated marketing services including planning, research, infrastructure and programs. The goals for the partnership between Metallect and Starr Tincup include an immediate impact on revenue as well as the implementation of a sustainable sales and marketing process.

“Bret and William made it very easy to choose Starr Tincup,” said Frank Auger, vice president of marketing, Metallect. “Not only does their firm provide a proven process for selecting and acquiring new customers, they have also created a pleasant work culture that fits well with Metallect.”

“Metallect is poised to make the leap from startup to market stalwart,” said Guy Hoffman, CEO, Metallect. “Starr Tincup’s deep experience with innovative technology companies makes them a good fit for our growth strategy. We look forward to growing with them.”

About Metallect
Metallect IQ is a risk management solution for owners of mission critical business applications and those charged with managing those applications, providing visibility analysis and enhanced compliance. For more information: or 972-424-5000.

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. They help their clients market smarter! Their scope of services includes planning, research, infrastructure and programs. Visit or to learn more about their firm.

Media Contacts
Bret Starr
Principal and Co-Founder

J. William Tincup
Principal and Co-Founder

Starr Tincup
Bret Starr