Miss O & Friends By Girls ... For Girls® Leading Tween Lifestyle Brand Taps Media Mayhem Corp to Grow Its Online Presence with Advertisers

Miss O & Friends By Girls ... For Girls®, (www.missoandfriends.com) the only lifestyle brand created and managed “by girls...for girls” ages 8-14 announced today that it has signed an agreement with Media Mayhem Corp to further grow its online presence with leading advertisers. Media Mayhem Corp specializes in online advertising and works directly with top media brands on the internet and exclusively represents over 100 web properties strategically grouped into highly marketable verticals.

Old Greenwich, CT, March 14, 2007 --(PR.com)-- According to Paul Brindak, Chief Executive Officer for Miss O & Friends, “Our alliance with Media Mayhem Corp, which enjoys a stellar reputation, reinforces our commitment to ensuring that advertising on our website is appropriately targeted to the tween demographic.”

Brindak noted that the company recognizes its value as a unique lifestyle brand, created and managed by tween girls, offering tweens a website where they can just be tween girls. “We know that we offer a ‘tangible and measurable’ opportunity for advertisers and sponsors to connect with these girls on a daily basis. Our agreement with Media Mayhem allows us to further augment our presence with online advertisers while leveraging and increasing brand awareness,” said Brindak.

Miss O & Friends currently has online advertising partnerships with Build-A-Bear Workshop, Kodak, Microsoft, Walmart and Target.

"We are extremely excited with our newly formed partnership with Miss O & Friends By Girls...For Girls," stated Scott Messick, President of Media Mayhem Corp. "They have an amazing brand that is truly the top destination online, focused on the interests of tween girls; this site will create great opportunities for our advertisers looking for the highly sought after tween vertical."
About Miss O & Friends By Girls…For Girls®

Miss O & Friends By Girls ... For Girls®, the only lifestyle brand created and managed “by girls…for girls” ages 8-14, is committed to helping girls build self esteem. Its real girls (Miss O, Juliette, Harlie, Justine and Isabella) and the many millions of tween girls who actually direct what they want on the Miss O & Friends website, www.missoandfriends.com, have produced billions of website hits, beating other sites such as Hello Kitty®, Trolls®, Barbie® and Bratz®. Hip (yet age appropriate), wholesome (but not Pollyanna-ish), the company fills the void for tween girls who have outgrown Barbie® and are not ready for Britney. Through www.missoandfriends.com, tweens can play, create, learn, exchange ideas, get help, compare experiences, have their original stories published and much more-all within a safe non-chat environment.

The company features an impressive list of Board of Advisors including Maxine Clark, Founder and CEO of Build-A-Bear Workshop, Leonard Lodish, Vice Dean of The Wharton School of Business, Greg Coleman, President Global Sales at Yahoo and Page Thompson, CEO of Omnicom’s OMD.

Products featuring the “girls” are available through books, consumer products and syndicated content (McClatchy/Tribune). Retail partners include Claire's, Barnes & Noble, Walmart.com, Barnes&Noble.com, Borders, Target.com, Borders.com, Justice Stores, Meijer, and Amazon.com. Other selling partners include bookstores across the country, Scholastic Book Fairs, pediatrician offices, doctor offices, school nurses, dentists and the e-commerce website www.shopmissoandfriends.com Visit www.missoandfriends.com/company to learn more about the company.

About Media Mayhem Corp

Media Mayhem Corp (www.mediamayhemcorp.com) specializes in online advertising working directly with top media brands on the internet. Media Mayhem Corp exclusively represents over 100 web properties strategically grouped into highly marketable verticals. Ads can be purchased on a site-specific, channel and/or run of network.

Media Mayhem Corp’s main focus is to create advertising packages which include standard ad placements, custom editorials and integrated content to maximize full potential of every ad campaign. Advertising options vary from but are not limited to Flash, Rich-Media, Video (Pre-Rolls), DHTML, Interstitials and other state of the art ad formats to ensure maximum exposure. Dedicated to success, Media Mayhem Corp creates the most appealing and effective customize advertising packages for their clients.

Media Mayhem Corp has exceptional pride in their work and values their clients and provides great customer service. Staffed with a very experienced sales force, it will ensure the highest quality ad campaigns and performance through optimization solutions, competitive CPMs, and custom integration so that advertisers get the absolute most for their media dollars.

Miss O & Friends By Girls...For Girls (R)
Lauren E. Garvey