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Jamaica Promotions Corporation

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JAMPRO Promotes Local Exports at Major Canadian Trade Show

Kingston, Jamaica, May 19, 2011 --( The Jamaica Promotions Corporation (JAMPRO) showcased Jamaican export goods and engaged business interests at SIAL Canada 2011, one of the largest international food and beverage trade shows in North America.

The agency managed the Jamaica Booth at the event, which was held between May 11 and 13 at Toronto’s Metro Convention Centre. Among the companies that exhibited products were Continental Baking Company Limited, Tijule Limited, Honey Bun Limited, Sue Tru Caribbean Manufacturing & Distribution Company Limited, Trade Winds Citrus and Blue Mountain Flame. The range of goods on show included sauces, seasonings, beverages and baked products. Additionally, JAMPRO represented local companies that were unable to attend the show, and also distributed product samples and conducted taste tests with visitors to the booth.

In coordinating Jamaica’s participation in SIAL Canada 2011, JAMPRO arranged several meetings with various stakeholders in the Canadian marketplace, with view to forging new business contacts and generating strong trade leads for Jamaican exporters. The three-day event hosted over 530 exhibitors and attracted somewhere in the region of 12,500 agri-food professionals from over 50 countries.

“We view this event as an excellent springboard for greater export penetration into the North American market and beyond. It forms part of our efforts to increase the presence of Jamaican exporters and the overall awareness of their products in the marketplace, with a view to establishing new distribution networks and strengthening current distribution chains,” stated JAMPRO President Sancia Bennett Templer.

Canada, which is home to JAMPRO’s recently re-opened North American Regional Office (NARO) in Toronto, has been steadily increasing its importation of several top Jamaican brands in recent months. The agency’s North American office has been working diligently with major players in the market to significantly increase Jamaica’s export sales to Canada.

“Jamaican products have been stimulating higher consumer demand, and we intend to build on this momentum over the course of this trade show,” said Bennett Templer.

JAMPRO – the national investment and export promotion agency – is the gateway that connects the world to Jamaica. Operating under the direction of the Ministry of Industry, Investment and Commerce (MIIC), JAMPRO promotes and facilitates investments in a number of targeted sectors, which include the creative industries (film, music and entertainment), manufacturing, tourism, agri-business, information and communication technology, mining and professional services.

As it relates to exports, JAMPRO is committed to the national effort to grow the Jamaican economy by increasing the export of Brand Jamaica goods and services. The agency works closely with local businesses to make them more competitive and export-ready, providing practical support, expert advice, important market intelligence and access to technical assistance that will enable them to expand their operations into new and existing markets.

JAMPRO remains dedicated to stimulating, promoting and facilitating the development of industry and trade in Jamaica, with a view to improving the nation’s business climate and fostering economic relationships with key players in international markets.

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