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Innovation Direct, Inc.

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Innovation Directâ„¢ Looks Forward to Annual Participation in Licensing International

Miami, FL, May 19, 2011 --( Innovation Direct™, a Miami, Florida-based leader in the new product licensing field now in its 15th year of serving independent inventors, will participate in Licensing International 2011, a trade show widely considered to be the annual landmark event of the multi-billion dollar licensing industry. The show's 2011 proceedings will take place at the Mandalay Bay Convention Center in Las Vegas, Nevada and according to its official website, hoping to surpass a 2010 edition that drew approximately 18,000 qualified attendees from over 98 countries!

In Innovation Direct™'s experience, Licensing International has fulfilled its billing as The World’s Largest Brand and Property Marketplace, with exhibitors that span the globe and that feature some of the day’s hottest intellectual properties in film, television, print and a variety of other industries. As noted by the show’s organizers, the event attracts an eclectic mix of retailers, manufacturers, brand owners, licensees, licensing agents and marketers actively seeking new products and properties.

"The end goal for any new product concept that we represent is to achieve licensing success," remarked Peter Doran, Innovation Direct™'s Managing Director. "Licensing International is exclusively focused on licensing, making it a natural and usually very beneficial part of our annual trade show itinerary."

This year’s exhibit will several specialized pavilions, such as a Fashion Pavilion dedicated to the apparel industry, a Gaming/Interactive Pavilion, and an Art/Design Pavilion. Additionally, the large variety of exhibitors that typically populate the main show floor will be present once more, with industry heavyweights such as Sony Pictures and Disney leading the way.

Innovation Direct™ staff will engage as many companies as possible during Licensing International 2011 and provide them information about its dynamic new product information delivery service, Innovation Direct To Industry™. As customary, Innovation Direct™ staff will follow up with any companies met during the show that display an interest in reviewing new products from the company roster.

About Innovation Direct™: Innovation Direct™ is a Miami, Florida-based leader in the field of intellectual property and new product licensing now in its 15th year of serving the inventor community.

Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000

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