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Jamaica Promotions Corporation

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JAMPRO Leads Trade Mission to South Florida

Kingston, Jamaica, May 26, 2011 --( Jamaican goods ranging from beverages, condiments and sauces to books and apparel will be on show in South Florida, as the Jamaica Promotions Corporation (JAMPRO) spearheads a trade delegation to the fourth bi-annual Jamaican Business Expo from May 20 to 21 at the Sheraton Hotel in Dania.

The local companies scheduled to take part in the two-day event, which is organised by the Jamaica USA Chamber of Commerce (JAUSACC), include Sandy Bottle Creations (decorative home/office accessories), Jamaican Teas Limited, Patwa Apparel, LMH Publishing Limited, Trade Winds Citrus Limited (juices), Coffee Solutions Limited (100 per cent Blue Mountain Coffee) and Sue Tru Caribbean Manufacturers and Distributors Limited (seasoning, spices, jams and jellies). According to Berletta Henlon Forrester, JAMPRO’s Export Promotion Manager, the Expo represents an avenue through which the agency can interact very strongly with the Diaspora while promoting Jamaican products.

“We have producers in Jamaica who are interested in growing their exports and penetrating more deeply into Diaspora markets such as South Florida. The Jamaica Business Expo provides such an opportunity and also allows us to promote the value of partnership and strengthen our outreach efforts to the Diaspora community,” stated Henlon Forrester.

She had high praises for the partnership support of the Jamaica Public Service Company (JPS), which once again offered its assistance to the Jamaican delegation to South Florida.

“JPS supported the companies that participated in the 2009 Expo, and we are grateful that they have decided to come on board again for this year’s staging of the event. This has helped us to ensure that we have a strong presence at the event and reaffirms the commitment of JPS to supporting small enterprises.”

The Expo opens on May 20 with an awards luncheon, which precedes the official launch of the event. Joseph M. Matalon, President of the Private Sector Organisation of Jamaica (PSOJ), is slated to be the guest speaker at the luncheon. On May 21, JAMPRO will be participating in a trade and investment panel discussion, which will also feature representatives from the National Land Agency (NLA), Enterprise Florida and LaParkan Shipping.

Henlon Forrester noted that local companies that participated in the Jamaican Business Expo in 2009 indicated that the event provided positive exposure and afforded them the opportunity to do business at the consumer level. She also pointed out that the 2009 Expo also saw the relationship between JAMPRO and the JAUSACC being solidified by the signing of a Memorandum of Understanding (MoU) that firmly established a partnership of mutual support.

“We have been supporting each other in the execution of our individual mandates. The JAUSACC has also been a key partner in the recruitment of buyers for Expo Jamaica, which is hosted by the Jamaica Manufacturers' Association and the Jamaica Exporters' Association with the support of JAMPRO.”

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Mark Thompson

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