Louisville, KY, May 23, 2011 --(PR.com
)-- Members of Three Seven Marketing Group, Inc. participated in the Relay for Life for The American Cancer Society. The company spent months fundraising for the cause and attended the 24 hour event held in Canton on Saturday, May 14th 2011.
Three Seven Marketing Group, Inc. is a sales and marketing firm founded in Farmington Hills, Michigan. The company represents Fortune 500 clients and specializes in their business account acquisition and retention. The company now has a second location in Louisville, K.Y.
The American Cancer Society, headquartered in Atlanta, GA, is dedicated to helping persons who face cancer by supporting research, patient services, early detection, treatment and education. The foundation constantly urges local companies to help support the fight against cancer in their communities by becoming sponsors of Relay For Life.
Relay for Life began in 1985 in Washington. The event is a 24 hour event where they ask that at least one member of each participating team to be walking around the track for a full 24 hours. The event begins at 9 a.m. Saturday and ends 9 a.m. Sunday, continuing through the night and into the morning to represent the fact that cancer never sleeps. The event is a way to celebrate the lives of those who faced cancer as well as remember ones who lost the fight.
Statistics show cancer affects 1 in 3 individuals. The American Cancer Society promotes Relay For Life as a way for individuals, groups and companies to demonstrate their commitment to helping the American Cancer Society raise money and work closer to their goals of creating a world with less cancer.
Three Seven Marketing Group Inc. was presented with the opportunity to participate in the event by its Human Resource Director, Charina Hansen.
Hansen is the Public Relations/Media Chair for the Relay for Life located in Canton, Michigan.
“Tara is always looking for events and ways to get our company involved in the community. I knew she would not hesitate in helping such a terrific cause,” said Hansen.
To raise money for the event, members of Three Seven spent a Saturday speaking to the community and collecting donations for the cause. The group raised a total of $1,100 to help fight for a cure.
“It was amazing to see how giving and passionate our local community was even during such economic hardships as there are today. We exceeded our goal by over 400 percent and we did it in half the time,” explained Tara Masia, President of Three Seven Marketing Group. “We are very excited that we were able to contribute to the ACS’s mission to help cancer patients celebrate more birthdays.”
This is just one of many ways Three Seven Marketing Group plans to give back to the community as they expand. They have already volunteered with The Lupus Alliance Of America and Operation Smile and are already planning more fundraisers for the fall.