HSBCAMPS and Eastbay Renew Partnership for Better Sports Communities

Eastbay to Outfit Youth with Apparel, Shoes and Camp Scholarships

Boise, ID, May 25, 2011 --( HSBCAMPS, America’s fastest growing youth basketball program, and Eastbay, a leading world supplier of athletic footwear, apparel and sports equipment, have renewed their partnership to reward youth camp participants with HSBCAMPS apparel and shoe discounts.

HSBCAMPS participants and their families will be given access to purchase t-shirts, sweatshirts, and shorts online, as well as basketball shoes at special team rates. 100 percent of the profits from the apparel sales will be donated to HSBCARES, Inc, a non-profit founded to award camp scholarships, support basketball programs for disabled and underprivileged children, and provide public schools and programs with vital training equipment. In addition, camp scholarships in Eastbay’s name will be awarded to one youth athlete in each of the eleven cities where HSBCAMPS will lead its youth basketball sessions this summer.

“We selected Eastbay last year as our shoe and apparel partner of choice, as it is a trusted and leading supplier of top quality sports gear and apparel,” said Carson Sofro, Founder/Director of HSBCAMPS and HSBCARES, Inc. “Through this partnership, Eastbay has not only embraced and supported our mission with a scholarship fund for underprivileged youth, but has also offered thousands in apparel and footwear discounts to all of the young men and women attending our programs.”

Sean Cummings, Director of Eastbay Brand, added, "We are thrilled to continue to be a part of HSBCAMPS and their initiative to bring the great game of basketball to boys and girls. All of the campers will have a terrific experience. We especially appreciate HSBCARES and their mission to bring basketball programs to children who wouldn't normally be able to afford or participate due to physical or financial obstacles."

The HSBCAMPS 2011 Morning Clinics and Day Camps, held in Texas, California, Idaho, Oregon, Utah and Washington, are geared towards teaching and developing the fundamentals of basketball for boys and girls in elementary, middle and high school grades. Backed by a “Quality over Quantity” mentality, HSBCAMPS comprehensive curriculum offers every participant extensive knowledge and instruction on all aspects of his or her game. Most impressive of all is an industry leading 8:1 player to coach ratio providing every athlete one-on-one individualized attention from a world-class staff of collegiate and professional players and coaches. Families interested in obtaining a scholarship for the HSBCAMPS youth basketball summer sessions are invited to fill out an application, available online at

Hot Shot Basketball Camps (HSBCAMPS, LLC.) is America's leader in bringing young basketball players of all ages face-to-face with the pros. Founded in the summer of 2007 by Director Carson Sofro, HSBCAMPS is now gearing up for its fifth campaign and operations throughout the western United States. Sofro, joined by a cast of collegiate and professional coaches and players, delivers a world-class basketball experience to kids (Grades 1-12) for a fraction of the price of similar programs. HSBCAMPS is committed to giving back, donating a portion of proceeds to schools and non-profits, as well as the HSBCARES fund. Through the HSBCARES fund, HSBCAMPS is able to award camp scholarships, support basketball programs for disabled and underprivileged children, and provide public schools and youth programs with vital basketball equipment to operate at the highest level. For more information and to register, visit

About Eastbay
Eastbay is a leading world supplier of athletic shoes, clothing and sports equipment. It was established to meet the performance needs of local high school and college athletes within Central Wisconsin. Originally viewed as a grassroots project, this venture grew into a worldwide direct mail catalog and internet sales conglomerate featuring top athletic brands such as Adidas, ASICS, Reebok, Jordan, New Balance, Saucony and Nike.

Carson Sofro