President and CEO of Softtek Inducted Into Outsourcing Hall of Fame

Leader in IT Services Honored by Industry at Outsourcing Summit in Cartagena

Cartagena, Colombia, May 27, 2011 --( Blanca Treviño, co-founder, president and CEO of Softtek, has been inducted into the International Association of Outsourcing Professionals®’ (IAOP’s) prestigious Outsourcing Hall of Fame, the industry’s highest professional recognition for contributions to business and society.

She was honored today at a luncheon ceremony attended by hundreds at The 2011 Latin American Outsourcing Summit.

In an almost 30-year career, Treviño has gained international recognition as a promoter of the IT services industry in and from emerging countries, collaborating with various governments to increase Latin America’s participation in the IT field.

As president of Softtek, which Treviño co-founded in 1982, she positioned the company as a key part of Mexico’s opening its doors to the United States as a provider of IT services. This shaped what is known today as Near Shore®, Softtek’s trademarked delivery model, and a term widely used in the industry to define outsourcing services provided by countries within close proximity.

“I may have one of the most rewarding and humbling jobs in the world. Being inducted to IAOP’s Hall of Fame is obviously a great, great honor,” said Treviño. “This is not an individual achievement. Unfortunately, we cannot have all my 6,000 Softtek colleagues and hundreds of clients accepting this recognition. It is through their hard work and trust that we have made great strides in maturing the IT outsourcing industry in Latin America.”

Treviño is identified by several media publications as one of the most influential executives in Mexico and Latin America. She has been on the Board of Directors for Walmart Mexico since 2006, has participated in forums at the World Bank, Inter-American Development Bank, Kellogg School of Management, Harvard Business School and London Business School.

She has been an involved supporter of many charities throughout Mexico and served as a board member for several universities and nonprofit organizations. Treviño is a frequent presenter in national and international forums related to entrepreneurialism, information technology and the role of women in business.

“The Outsourcing Hall of Fame recognizes the very best professionals in the outsourcing industry whose outsourcing management practice and leadership has significantly contributed to business and society at large,” said IAOP Chairman Michael Corbett, “I am pleased to welcome Blanca Treviño, the first female to be honored, into the Outsourcing Hall of Fame.”

About the Outsourcing Hall of Fame
Established by IAOP in 2006, The Hall of Fame continues to grow globally and now has more than 20 members in its ranks. The unique honor recognizes individuals for their outsourcing achievements as well as their contributions to community-based economic development and socially-directed investments, career development, education and training through outsourcing.

Recipients of The Outsourcing Hall of Fame are selected by IAOP’s Advocacy & Outreach Committee and include buyers, advisors and outsourcing service providers from around the world.

Other recent inductees are William F. Concannon, president of global corporate services at CB Richard Ellis Group, Inc., and Sandy Ogg, former chief human resource officer at Unilever.

About IAOP
The International Association of Outsourcing Professionals® (IAOP®) is the global, standard-setting organization and advocate for the outsourcing profession. With more than 110,000 members and affiliates worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. Visit

Kim Maneeley