Marlboro, NJ, May 26, 2011 --(PR.com
)-- It’s been nearly five years since Mary Petto packed up her prototypes and made the trek from New Jersey to Chicago to gather response to—and orders for— her Page in Progress® Box. A lot of change has taken place in the scrapbooking and craft industry since that fateful summer weekend in 2006, but Petto’s five-year patent application process for her product finally came to fruition, awarded this April.
Though there were more than 1,200 exhibitors at the annual Craft & Hobby Association Expo in Chicago to show off their product lines in 2006, Petto made quite an impression as she launched her unique scrapbooking tool and made the P.i.P. Box known to the paper crafts industry. “What is particularly great about the Page in Progress Box is the extraordinary number of applications it has to different crafts and techniques,” said Petto.
Since then, the P.i.P. Box has earned a place in the pages of many craft blogs, Internet scrap forums, and hundreds of online retail stores, including Kmart.com, WalMart.com, ACMoore.com and other big-box chains. The product is creatively simple: a 12.5” square shallow box with a magnetic base and 15 super-powerful magnets that allow scrapbookers to save their works in progress without adhesive. Simple, yet the utility is incredible. Elements are held so securely that regardless of how the box is stored—even vertically in a craft bag—all items remain where they were placed. Petto has bought the crafting world more quality time both during and after the creative process.
The question Petto fields most often regarding her patent award is whether or not she’ll sell. “Not just yet,” Petto says. “There’s been renewed interest recently in the product as a ‘vision board’ tool, an essential element for the Law of Attraction, a spiritual movement that’s been growing in popularity since the release of the movie The Secret. Vision boards have also been made popular by none other than Oprah, who subscribes to the vision-board process, as well.” Petto currently sells the product direct to consumers via her website, www.cropperware.com and is developing an affiliate program based on requests for this kind of opportunity from interested retailers and life coaches. “As far as selling the patent goes, I’m open to anything. There’s a lot of potential here, and now that I finally have the patent the sky’s the limit.”
For more information, visit www.cropperware.com.