Alcester, United Kingdom, May 28, 2011 --(PR.com
)-- Nicola Crossland, Director of conference company AMA Events, will steer the Marketing Workshop at the Association Congress 2011. Taking place in London on 18 & 19 July, the Congress – widely considered to be Europe’s most important on events and conferences – is in its fifth year.
The invitation is an honour for Crossland, recognising as it does her expertise in business strategy and marketing. It also reflects the continued success of the business that she co-founded eight years ago.
AMA Events has gone from strength to strength during its history. Crossland and her team have built a reputation for organising large scale, professional conferences around the world. Their list of clients includes market leaders such as SAP User Group, Merck and Bayer.
Crossland’s workshop Developing Innovative Event Marketing Campaigns for Growth takes place on Monday 18 July. Attendees will benefit from this professional conference organiser’s experience, learning practical techniques based on real life examples.
Delegates will discover how to create their own successful marketing campaigns for conferences & events to improve event attendance without escalating costs. Topics covered will include:
* Is the business model for your event current and relevant?
* Setting marketing and communications objectives – measuring ROI is significant
* Applying technology in event marketing for best results
Crossland comments, “I am thrilled to be invited to steer this Marketing workshop. I am looking forward to meeting Association Directors and Marketing Managers to hear their thoughts and share our experiences.”
For more details about Crossland’s workshop, and for a special discount rate for the congress, visit:
Contact: Nicole Crossland
Telephone: 01789 765932
Mobile: 07709 424241
AMA Events is a professional conference and events company providing event services to organisations throughout the UK and internationally. Established in 2002 by Nicola Crossland and Alison Davies, the company has since produced over 500 successful events in 26 different countries and managed client attendance at congress, conventions and conferences for over 50,000 delegates.
Phone: +44 (0)1789 765932
Now in its fifth year, the Association Congress is considered the most important association conference in the UK and Europe. Leading the way within the sector, both in its programme content and targeted exhibition, its focus is dedicated to the needs of UK, European & International professional and trade associations. As a pay-to-attend conference and closed exhibition it attracts delegates at the very highest level, with key purchasing responsibility.
Full details of the workshop Developing Innovative Event Marketing Campaigns for Growth.
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