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WIS Publishing's New SAPinsider Mobile App Yields Positive Response from SAP Customers and Partners

Dedham, MA, May 28, 2011 --( Successful Launch of Free App for iPhone and iPad at SAPPHIRE NOW Drives Plans to Expand to Android and Other Mobile Platforms

WIS Publishing recently unveiled its free SAPinsider app for iPad and iPhone at SAP’s SAPPHIRE NOW conference in Orlando, Florida, meeting an enthusiastic response from SAP customers and partners. The app, available for free download in the Apple App Store, allows subscribers to read, search, and browse the full content of SAPinsider magazine through a new mobile interface.

Since the app’s debut at SAPPHIRE NOW, subscriber feedback has been overwhelmingly positive. “The SAPinsider app looks just magical on the iPad and iPhone,” says Tridip Chakraborthy, Senior Consultant at SAP partner Cognizant Technology Solutions. “Diving straight into the relevant articles on the iPad or iPhone has the same real-time effect of the print magazine and retains the print version’s personal look and feel, making me feel closer to the content.”

Subscribers are also commenting on how the app helps them quickly and easily access updates, insights, and advice on SAP topics and initiatives. “I love having SAP-related e-content literally at my fingertips,” says Laura Mikovsky, Senior Consultant at SAP partner Column5. “I've already downloaded the app to both my iPad and iPhone.”

Content highlights in the app’s launch issue include:

A special report on SAP’s business analytics offerings, including SAP HANA
A special report on virtualization and cloud infrastructure from SAP and partners
A guide to the new SAP Solution Manager 7.1 usage rights (with regard to IT service desk capabilities) for SAP Enterprise Support customers
Information about SAP-MICROSOFT Unite Partner Connection

In the short time since the app’s launch, nearly 2,000 users have already downloaded the app, and roughly 50% of them reside outside of North America. “We take this as a very positive sign,” says Lucy Swedberg, Senior Director of Editorial and Partner Programs at WIS Publishing. “The mobile app is already enabling us to reach a broader readership base. It’s an exciting way to keep more people on the inside edge of SAP technology.”

Due to the success of the app’s launch on the iPad and iPhone, WIS Publishing already has plans to roll out the app on other mobile platforms, including Android, in the near future.

With the new SAP-sponsored SAPinsider app, users can:

Review complete digital issues of SAPinsider magazine
Read text-formatted articles designed for maximum mobile readability
Download articles for offline reading
Search the full text of available issues
Bookmark favorite articles
Share articles with colleagues

The SAPinsider app is available for free download through the App Store. New readers need only download the app and complete a quick registration process to access the content. Current print and online subscribers of SAPinsider can download the app and use their existing subscription credentials to log in. Access the app by visiting For more details about SAPinsider magazine, visit

About SAPinsider
SAPinsider is the premier source of information on product, service, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information, visit Follow SAPinsider on Twitter at

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Source WIS Publishing


Editorial Inquiries:
Lucy B. Swedberg
Senior Director, Editorial and Partner Programs

Advertising Opportunities:
Ken Kiefer, Manager of Strategic Accounts

Patricia “PK” Keiran, Manager of Strategic Accounts

Len Ganz, Manager of Strategic Accounts

Contact Information
WIS Publishing
Ethan Murphy

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