Raleigh, NC, May 29, 2011 --(PR.com
)-- MSA (MarketSmart Advertising) (http://www.thinkmsa.com), a full-service marketing and communications agency, has named Jan Johnson chief executive officer. Formerly MSA’s vice president, Johnson will manage internal company operations, supervise senior management executives and facilitate future business opportunities. As a leader whose experience crosses a multitude of marketing disciplines, Johnson brings more than 20 years of industry expertise with an extensive background in corporate, business-to-business, interactive and consumer marketing.
Johnson served as vice president for local marketing and advertising firm McKinney for 10 years before moving to New York, where she worked with various clients and agencies. Johnson joined MSA in 2006, where she guided the account leadership team and served as the account director for UNC Health Care.
“For the past five years at MSA, I have worked alongside some of the most creative and innovative leaders the marketing business has to offer,” said Johnson. “I look forward to leading and collaborating with the staff and management teams of MSA as we continue to cultivate consistent and inventive results for our clients.”
“Jan is a critical component to the success and growth of MSA,” said Lewis Finch, president of MSA. “She plays an integral role in securing new business for our agency, and the relationships she builds with our clients have solidified MSA as their valued partner choice.”
- Johnson earned a Bachelor of Arts in Journalism and Mass Communication and a Bachelor of Arts in English from the University of North Carolina at Chapel Hill.
- She has worked on the branding and advertising campaigns of such clients as American Express, Holiday Inn, Fannie Mae, Progress Energy, UNC Health Care, NC State Fair, SUBWAY® Restaurants, and the NC Aquariums.
Established in 1991, MSA (MarketSmart Advertising) is a full-service, integrated marketing and communications firm providing traditional and interactive advertising, broadcast production, public relations, branding services, research, web development and mystery shopping. Ranked as a top-10 agency in the Triangle by Triangle Business Journal, MSA is located in Raleigh, N.C. MSA's client list includes UNC Health Care and SUBWAY® restaurants, among others. For more information, contact MSA at (919) 463-9680 or visit http://www.thinkmsa.com.
MMI Public Relations