First California Mortgage Company Wholesale Division Deepens Relationships

Petaluma, CA, June 04, 2011 --(PR.com)-- First California Mortgage (First Cal) is more committed than ever to the Wholesale business channel and has made key moves to deepen its relationship with the best performing Business Partners. Through the use of decision analytics First Cal has been able to identify approximately 240 key brokers (versus 1,200 in past years) to partner with going forward. First Cal is committed to the success of their exclusive list of brokers and to offering this group unprecedented customer service, tools and marketing support.

To best serve these business partners a new role has been created at First Cal called the Strategic Account Manager or SAM; these experienced loan executives will work with the top tier broker clients and will be an in-house liaison for those partners. Top tier business partners are being offered exclusive benefits and services including; access to capital markets, additional marketing support and training and access to special loan programs. For example First Cal is rolling out its FHA flip program only to its top tier broker partners.

Company President Chris Hart said, “The need to set ourselves apart became apparent over the past 120 days. To accomplish this, we have aligned with a select group of brokers.” He continued to say, “We have the unique ability to help this group of brokers and their Loan Originators succeed in this tough market environment through strategic initiatives that we can offer. We can go to bat for them through special programs and special pricing.”

To continue to support the very active wholesale division First Cal plans to actively recruit additional conventional and government underwriters for Northern California and Southern California as well as 203K underwriting specialists.

About First Cal
Throughout its nearly 30-year history, First Cal and its affiliates have funded more than $200 billion in residential loans across the U.S. Today, First Cal is an approved FNMA Seller/Servicer, an approved HomePath® Lender, and is licensed to lend in 10 states: including Arizona, California, Colorado, Hawaii, Idaho, Nevada, New Mexico, Oregon, Utah and Washington.

First Cal specializes in high quality, fully documented conforming, jumbo, FHA and VA loans. It is a Fannie Mae direct lender, a HUD Non-Supervised Title II Full Eagle Lender and an approved national correspondent for most of the largest U.S. banks. The company maintains its headquarters in Petaluma, Calif., and is privately owned. You can find it online at www.firstcal.net.

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First Cal
Kat Hollowell
707-796-7512
www.firstcal.net
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