First Option Mortgage Selects The Partnership as Advertising Agency of Record

Atlanta Advertising Agency Key to Growth Strategy for Home Mortgage and Financing Firm

Atlanta, GA, June 10, 2011 --( First Option Mortgage, LLC selected The Partnership of Atlanta, Inc. as its new advertising, digital marketing and media agency of record.

“Marketing is critical to our business success and we need an agency partner to help us not merely grow but thrive in today’s fast-paced and rapidly changing mortgage lending marketplace,” said Tim Burford, CEO/Managing Partner of First Option Mortgage. “After an extensive agency review, including over a dozen firms, we found The Partnership has the ideas, talent, digital marketing and results-orientation we need.”

“We feel honored and very pleased The Partnership was selected as First Option Mortgage’s new agency of record,” said David Arnold, President of The Partnership. “Throughout our history, The Partnership has delivered business results for our clients. We believe this is one reason our clients remain with us six times longer than the industry average. Both Tim and I look forward to a long and mutually-beneficial relationship helping accelerate First Option Mortgage’s growth.”

The Partnership assumes the role of First Option Mortgage’s Agency of Record effective June 1. Questions regarding existing programs should be referred to The Partnership.

About First Option Mortgage, LLC
Atlanta-based First Option Mortgage is a leading U.S. home mortgage and finance lender founded on the belief that customers must save money, be treated with respect and understanding, and deserve excellent personal service. First Option Mortgage helps customers find the best mortgage loan and refinance option for them. With an average loan closing of eight days, First Option Mortgage operates efficiently to save customers time.

First Option Mortgage offers a full range of mortgage and home finance programs including: conventional loans, FHA loans, VA loans, USDA loans, reverse mortgages, second mortgages, no-closing-cost loans, fixed-rate mortgages, adjustable-rate mortgages, lines of credit, jumbo mortgages and home mortgage refinances. First Option Mortgage has branch offices in Atlanta, Denver, Indianapolis, Jacksonville, Minneapolis/St. Paul, Phoenix, Portland, Salt Lake City, and Las Vegas. Founded in 2004 by Tim Burford and Kurt Nikolai, First Option Mortgage professionals want to be “The People You Call First” for mortgage lending needs. For more information visit

About The Partnership
The Partnership, Inc. is an integrated marketing services agency offering interactive, advertising, design, digital media and promotional marketing solutions. Founded in 1983, The Partnership is one of Atlanta’s Top 25 marketing services agencies. The Partnership works with leading brands including Alere, Carhartt, Crowne Plaza Hotels & Resorts, First Option Mortgage, GLOCK, Holiday Inn Hotels and Resorts, InterContinental Hotels & Resorts, Peach Pass, Staybridge Suites and UHS Pruitt Healthcare. The Partnership team has been recognized for creative excellence by: AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director’s Club, the Sawyer Award, & US Film Festival. For more information visit

The Partnership
Jim Crone