Kingsport, TN, June 15, 2011 --(PR.com
)-- Startup Savvy was released May 3, 2011, by PublishAmerica in Baltimore and printed in the United States. The 18-chapter, 230-page book retails for $24.95 and can be purchased online from most major retailers including but not limited to: Amazon.com, Barnes & Noble Booksellers, Borders and Books-A-Million.
According to business book author Aundrea Y. Wilcox, "Startup Savvy is chock-full with tips, solid advice and relatable real-world entrepreneurial stories of challenge and triumph from seven actual small businesses. If readers will commit to doing just some of the things discussed in the book, in the early years of starting their business, they will increase the probability of small business success." The author further promises readers: "Those who read Startup Savvy can be assured that they will be able to: steer clear of common pitfalls and mistakes; learn from real entrepreneurs about some behind the scenes aspects of starting and running a small business; save themselves considerable pain, money and precious time; and outperform and outlast their competition."
The book includes a bonus chapter called Baker's Dozen 13 Marketing Musts, which is contributed by Douglas S. Kirkland whose past roles have included being President and CEO of a worldwide company, President of international divisions, and Director of Manufacturing. These Marketing Musts are universally relevant, whether a product, a service, real estate, an entity, or a person, etc., and whether a small family-owned business or a large company.
The final chapter of the book contains a 40-Day Survive to Five Campaign specifically for increasing small business survival rates. The author says, "It will not only boost new businesses, it will revitalize and breathe new life into older businesses, regardless of the type of business, or place in the small business life cycle."
About the Author
Aundrea Y. Wilcox is currently the senior business counselor of the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University’s (ETSU) Kingsport Affiliate Office, and executive director of KOSBE at the Kingsport Area Chamber of Commerce. Since being hired at the Kingsport Chamber in July 2006, Wilcox has provided one-on-one technical assistance to more than 500 individuals or businesses. She holds a master’s degree from Brenau University, Gainesville, Ga.; and has more than 20 years of wide-ranging business experience in the full-service hotel, environmental consulting, automotive, woodworking machinery, flat glass and nonprofit sectors.