KOSBE Executive Director Releases First Book, Startup Savvy, to Help Small Businesses Stay in Business and Succeed

The new book is filled with professional advice and tips especially for potential entrepreneurs and any business in business less than five years.

Kingsport, TN, June 21, 2011 --(PR.com)-- The Kingsport Area Chamber of Commerce is proud to announce the release of Startup Savvy: Strategies for Optimizing Small Business Survival and Success written by Aundrea Y. Wilcox, MBA, executive director of the Kingsport Office of Small Business Development & Entrepreneurship (KOSBE).

Unlike typical business leadership and self-help books, Startup Savvy is complete with relatable real-world entrepreneurial stories combined with solid advice from an everyday practitioner of small business who encourages readers to seek help from a variety of qualified professionals and ultimately be willing to pay for particular support, rather than try to do everything themselves.

“Starting a business is tough,” Wilcox writes in the book. “Surviving the startup phase is even tougher. An alarming number of small businesses do not manage to stay afloat beyond five years, because of unplanned and misdirected spending, short-sighted planning, under and over reaction to competitor moves, ineffective marketing and because the owners fail to perform in functions they genuinely believe they are experts, whether it is finance and administration, marketing and sales, personnel compensation, or management and operations.”

“It takes real guts to throw a steady paycheck overboard and become your own boss,” said Wilcox. “If entrepreneurs and small business owners will commit to doing just some of the things discussed in this book, in the early years of starting their business, they will increase the likelihood of attaining their dream of long-term small business success and subsequent profitability.”

Miles Burdine, President & CEO of the Kingsport Area Chamber of Commerce, said, “Aundrea’s new book increases awareness for the value of joining your Kingsport Chamber and demonstrates the caliber of service that our members and non-members can receive through our unique small business development and entrepreneurship program.”

“I have had the pleasure of working with Aundrea and the KOSBE team over the past year,” said Larry Burris, President of Lake Pointe Advertising and Awards. “KOSBE has been instrumental in helping Lake Pointe meet the challenges that small businesses face in the growth of their businesses. I sat down with Aundrea in September 2010 to talk about my business when she was in the final stages of writing her book Startup Savvy. I was impressed with the detail of her knowledge of our business, but more so with her understanding of the many challenges and issues small businesses in our region face each day.”

Wilcox is currently the senior business counselor of the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University’s (ETSU) Kingsport Affiliate Office, and executive director of KOSBE at the Kingsport Area Chamber of Commerce. In her role as a professional small business advisor, she helps navigate startups and existing businesses through the sometimes rough waters of small business ownership and management.

Since being hired at the Kingsport Chamber in July 2006, Wilcox has provided one-on-one technical assistance to more than 500 individuals or businesses. She holds a master’s degree from Brenau University, Gainesville, GA.; and has more than 20 years of wide-ranging business experience in the full-service hotel, environmental consulting, automotive, woodworking machinery, flat glass and nonprofit sectors.

Startup Savvy was released May 3, 2011, by PublishAmerica in Baltimore and printed in the United States. The 18-chapter, 230-page book retails for $24.95 and can be purchased locally at Bubba’s Book Swap in downtown Kingsport or online from most major retailers including but not limited to: Amazon.com, Barnes & Noble Booksellers, Borders and Books-A-Million.

To read the author’s blog and learn more about her book visit startupsavvy.biz, or follow her on Facebook, Startup Savvy, Twitter @StartupSavvy, and LinkedIn, Aundrea Wilcox, MBA.

Wilcox and her husband, Lonnie Salyer, reside in Kingsport with their two children.

It is the intent of KOSBE to be the go-to organization in the Tri-Cities for small business owners and entrepreneurs who want to start or grow their businesses, by creating and developing the right tools and resources and cultivating the right partnerships. In partnership with Tennessee Small Business Development Centers (TSBDC) at ETSU, KOSBE can more effectively serve the needs of entrepreneurs and small businesses. For a complete listing of services, tools and resources, visit kosbe.org.

To schedule your free confidential counseling appointment in a private setting by TSBDC-certified counselors in person, online by phone or e-mail call Marybeth McLain at (423) 392.8825 or e-mail, mmclain@kosbe.org.

For more information about the Tennessee Small Business Development Center (TSBDC) at ETSU Kingsport Affiliate Office and your Kingsport Office of Small Business Development & Entrepreneurship (KOSBE), visit tsbdc.org and kosbe.org or call (423) 392.8825. We’re social too; follow us on our Facebook page, Kosbe – The Small Business Connection and on our Twitter account, @KOSBEConnection.

Kingsport Office of Small Business Development & Entrepreneurship KOSBE
Marybeth McLain, Small Business Services Marketing Manager
(423) 392.8811