Atlanta, GA, April 09, 2007 --(PR.com
)-- Thanks to one enterprising mom, diaper duty just got easier for moms everywhere with the introduction of The Cheeky Changer. Jennifer Foster, a stay-at-home mom says “My friends and I were disappointed with the changing pads that were accessories to our designer diaper bags because they were too small for practical use and not comfortable for our babies on hard surfaces. I realized what moms across the globe needed was exactly what I had at home; my large, decorative fabric, padded changing pad.”
The creation of The Cheeky Changer was an easy task since the design already existed. Foster’s husband’s family had begun hand sewing cloth changing pads over 50 years ago. She began crafting the changers in a variety of fabrics and added a convenient pocket to hold diapers and wipes and a pair of snapping straps that allow you to take the changing pad with you on-the-go.
In response to requests from friends and family, and growing inquiries from mothers and grandmothers she encountered in public restrooms while using the Cheeky Changer for her own children, Mrs. Foster started her company, Pink and Purple Inc., and began production in early 2006. She soon found a market at trade shows and local boutiques. The natural on-line expansion came later that year where The Cheeky Changer, and many matching related products and accessories, are now sold directly through Foster's website. Additionally she sells wholesale to other online boutiques.
With celebrity parenthood surrounding us daily in the media, Foster knows that style is very important for today’s moms. She strives to offer popular fabrics and luxurious trim for boys and girls alike. In addition to the changing pad, additional products have been added to the line which match or coordinate. This is a favorite gift-giving idea for grandmothers and those who wish to give a complete gift set.
Foster feels good about her product because she knows it makes the difficult task of motherhood a bit easier. “There are so many diaper bags out there as well as changing pads, why not buy something that is just as stylish and functions as all one unit.”
To view The Cheeky Changer and coordinating products, visit www.thecheekychanger.com. To place an order, visit the website, call 678-648-2697, or send an email to email@example.com.