Nolcha Announces Partnership with Profits Plus to Create Independent Retailer Month

Month long celebration created to support buy local for independent retailers.

New York, NY, June 17, 2011 --( In celebration of independent retailers, Nolcha, the award-winning global platform advancing the business of independent fashion, is today announcing a partnership with Profits Plus, the independent retail education organization, creators of Independent Retailer Week to create Independent Retailer Month during the month of July 2011.

The partnership highlights two very different individuals who share a common desire to salute independent retailers around the globe.

In 2009 Kerry Bannigan, CEO Nolcha, originally devised a plan to advance the business of independent fashion retailers via a weeklong city wide shopping extravaganza in New York, Chicago and Philadelphia. The team created initiatives and programs to promote local fashion boutiques to help grow their brands, as well as encourage the city to buy local. In 2010 opened the concept to all independent retail businesses in the town and this intrigued Bannigan to explore beyond fashion retail.

In 2003, Tom Shay, principal of Profits Plus, created a holiday, ‘Independent Retailer Week’ to show retailers how they could create celebrations for their communities, industries and own businesses. Each year Shay added another component to the event as he gathered ideas from those retailers, associations and groups that joined in the promotion.

Discussions began between Bannigan and Shay as they wanted to focus on all independent retailing, regardless of what products they sold. They also wanted to include the manufacturers, wholesalers who are providers of products and services to these independent retailers. As they found other organizations that had a celebration with the same focus of independent retailing, they noticed most held their event during the month of July. Bannigan and Shay wanted to be inclusive of everyone that had some form of recognition for independent retailing in the hope that Independent Retailer Month would be become the umbrella for all. Hence, what was a week for each of these two individuals and their groups became a month for everyone.

Bannigan explains, “We decided to open it up globally, with a big focus on the U.S. market, and turn it into an initiative for all independent retailers.” She is encouraging everyone, everywhere, “to send out invitations, set up promotional banners, and run in-store events to promote local retail business.”

Shay emphasizes, “In this world of sameness, it is the independent retailers that bring products and services that are fresh, unique, and desirable to those that want to experience originality. These same retailers are those that display a commitment to their community by the dollars they spend within their community. We created Independent Retailer Month to celebrate those who give so much to their community and to the shopping experience.”

The website, continues to grow with the artwork available for anyone, proclamations for usage by local and state governments, ideas for celebrating, and information about how independent retailers and their communities have created their own unique celebrations.

Independent Retailer Magazine and have been named the official trade media sponsors of Independent Retailer Month.

For more information on how to get your retail store, community, government, company or trade association involved visit or contact Tom Shay at:

Kerry Bannigan