Beginners Edge Sports Training (B.E.S.T.) Expands North Phoenix Presence on High Street

Youth Athletic Specialists Create New Entertainment Venue and Programming for Local Families

Phoenix, AZ, June 18, 2011 --( RED Development, LLC, announced today that Beginners Edge Sports Training, LLC, (B.E.S.T.) is expanding by more than 4,400 feet at its location on High Street at CityCenter of CityNorth to better accommodate local families interested in sports programming and development.

“The timing for B.E.S.T.’s growth is perfect for local children and families,” explains Leslie Himley, marketing director for CityCenter of CityNorth. "Each summer, North Phoenix moms search for affordable entertainment and recreation options for their children. Now they can enjoy B.E.S.T.’s award-winning programs in the comfort of its enhanced, air-conditioned facilities on High Street."

Locally owned, B.E.S.T., provides several high quality, non-league, skill based sports programs for Arizona youth. Its enhanced presence represents a significant spatial increase, with a total of 6,446 feet in facilities on High Street. The new space allows B.E.S.T. to offer several additional popular sports including cheer and soon volleyball. In addition, an exciting new party room has been created, perfect for young sports enthusiasts to celebrate their special day.

“Our expanded facilities on High Street allow us to serve even more families who want their children to develop athletically and learn more about sports without the worries of peer pressure or competition,” said Mitch Goldberg, director of B.E.S.T. "We are also excited to provide a new entertainment venue unlike any other in North Phoenix, and look forward to celebrating significant occasions with families and their friends."

B.E.S.T. programs including SoccerTots, Lil Sluggers Baseball, SlamDunkerz Basketball and Blitz'Em Football, allow children as young as 18 months to be introduced to sports prior to getting into league-based competitive programs. Anyone mentioning this announcement will receive one trial class for free. Local are invited to see why this popular athletic program and facilities are consistently ranked the “best” by local moms and children.

About Beginners Edge Sports Training, LLC
Beginners Edge Sports Training, LLC (B.E.S.T.) has been delivering a variety of high quality, non-competitive, skill based sports programs for more than six years to Arizona youth ages 18 months to nine years old. In 2005, B.E.S.T. began with SoccerTots, a nationally recognized youth soccer program. A year later, B.E.S.T. introduced another nationally renowned program, Lil Sluggers Baseball. Most recently SlamDunkerz Basketball Blitz’em Football and Cheer was added and continues to grow in popularity. B.E.S.T. does not utilize volunteers, but offers structured classes with paid and trained instructors. To learn more visit

About High Street
High Street at CityCenter of CityNorth®, a 628,000 square-foot mixed-used development in Northeast Phoenix, features a collective blend of new-to-market restaurants, eclectic assortment of retailers, Class A office space and luxury apartment homes. The urban neighborhood was built along High Street with the goal of obtaining LEED® (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council. For more information, visit

About RED Development, LLC
RED Development, LLC, formed in 1995, develops, leases, manages, owns, and advises on shopping centers throughout the United States. The company, with co-headquarters in Kansas City, MO. and Phoenix, AZ., has experience developing and consulting on a wide variety of commercial retail projects, including open- air regional shopping centers, better known as lifestyle centers, neighborhood grocery-anchored stores, regional power centers, mall re-development and mixed-use projects. With mixed-use development opportunities, RED maximizes projects by combining retail with residential, office and/or hotels. RED also partners with home builders to provide convenient retail and dining destinations within master-planned communities. RED has 39 projects open, under construction or in development, totaling more than 22 million square feet. To learn more about how RED is “REDefining” retail and entertainment development, visit

CityCenter of CityNorth
Heather Austin