Stafford, United Kingdom, July 04, 2011 --(PR.com
)-- Addmaster, the UK license holders of the Fit brand for the UK approached Stafford based web design and digital agency to create and launch a new online presence for the fruit and vegetable wash Fit.
Following recent events in the news the company have seen an increased interest for their product from retailers, health publications and consumers, so decided that a new, fresh online image was required to support the demand for the product and information. Purely Digital devised a new digital strategy to promote the brand, to support the campaign a new improved web site was required. The new site replaces the two sites which the company were using, one was a simple e-commerce solution and the other was a mirror image brochure style site from the U.S. The new and improved site (www.buyfit.co.uk) fulfills all of the brand's online requirements acting as a reference site as well as an on line e-commerce portal. The combination of style, functionality and on line retail provides the ultimate opportunity to maximise the brand online through an integrated SEO and social media campaign.
Fit Fruit & Vegetable Wash is 100% natural, uses only food approved natural ingredients, such as organic grapefruit juice and is specially blended to a Patented formula. Fit rinses away, leaving clean produce with no aftertaste or smell...just the taste and nutrition that nature intended. The product has seen strong growth in the U.S in the last 5 years and the Directors of Addmaster are hoping to replicate the success in the UK. Industrial sales of the product have been strong in the last 18 months as the product out performs the other products available to the catering industry. Its success in this sector can also be accredited to support of Food safety consultant, Dr. Lisa Ackerley (best known publicly for her role in BBC consumer programs such as Watchdog and Rogue Restaurants.)
The company are now hoping that recent food scares will highlight the need to wash your fresh fruit and vegetables with more than just water alone. To strengthen the message the company have chosen to look to publicise the benefits of the product through social media channels and hope to see a strong increase in sales through the latter part of the year.
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