OIR Interactive Teams with Direct Air to Offer Flight Information Via Text to Myrtle Beach Travelers

OIR Interactive announces a new text alert program for Myrtle Beach air travelers flying Direct Air. Using OIR’s texting application TextBoard, Direct Air can contact passengers with up-to-the-minute text alerts containing important flight information.

Myrtle Beach, SC, June 28, 2011 --(PR.com)-- Direct Air, a Myrtle Beach-based charter carrier that offers flights to ten destinations from Myrtle Beach International Airport, will be able to send notifications via text message informing people about flight status, delays, cancelations, weather alerts, and more.

The use of text-message alerts among tourism-related industries has exploded in popularity over the last few years. OIR CEO Justin Rockwell believes that the new text alert program for Myrtle Beach will enhance travelers’ flying experience and eliminate some common frustrations. “We see this new use of our text application as an excellent service to travelers and vacationers. Text messaging is the fastest and most effective way to get concise information out to many people immediately, and this is especially helpful when you are dealing with time-sensitive flight alerts.” He also notes that hardly anyone travels without a cell phone, making text alerts the most useful and sensible way to reach people.

Direct Air flies tens of thousands of passengers to Myrtle Beach each year and has announced expanded service for 2011. Rockwell believes that an instant text-message program will help the carrier communicate relevant flight information to its growing client base. Rockwell also notes that the new text alert program will make information about flight status more accessible for not only the passengers, but also for the friends and family members expecting them. The application allows anyone to opt in to receive travel alerts.

In addition to broadcasting travel alerts, OIR’s application also allows Direct Air to promote destination offers to people while they are visiting Myrtle Beach. This is a free opt-in program in which interested vacationers may sign up to receive texted promotions on their cell phones from partner businesses offering discounts on travel, accommodations, dining, and entertainment. Only interested vacationers who sign up for the program will receive the texts and can opt out at any time.

About Direct Air
Direct Air is an indirect air carrier that provides public charter flights and travel packages. Privately owned and managed, Direct Air has been offering scheduled public charter flight service since 2007. Direct Air is headquartered in Myrtle Beach, South Carolina and operates a Reservation / Call Center in Beckley, West Virginia. The carrier serves the Myrtle Beach area with non-stop flight service to ten destinations.

About OIR Interactive
OIR Interactive is a marketing firm based in North Myrtle Beach. Since 2004, OIR Interactive has worked with hundreds of businesses to build websites, customize sites for mobile usage, manage email marketing, and provide SMS marketing services. OIR Interactive specializes in mobile marketing and has its own short code that is used by many different companies.

OIR Interactive
Justin Rockwell