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Look Who’s Coming for Dessert Now - Mintel Joins the Great American Dessert Expo in June as Key Research Partner


Atlanta, GA, March 22, 2007 --(PR.com)-- Mintel, a leader in the global consumer research arena, will serve as the key research partner of the 5th edition of the Great American Dessert Expo which will take place June 1-3, 2007 at the Cobb Galleria Centre in Atlanta, GA. The Dessert Expo is the only US trade show dedicated exclusively to the multi-billion dollar dessert industry.

In addition to Mintel, the Dessert Show will offer some 4,000 visitors a broad range of educational seminars, demonstrations and competitions. The American Culinary Federation Greater Atlanta Chapter will host the ACF Signature Cake Competition. The ACF is the premier professional chefs' organization in North America, with more than 240 chapters nationwide and 19,000 members. The ACF is well known as the authority and sets the standard in culinary arts. The competition will be sponsored by the 150-year old Barry Callebaut, one of the world’s largest integrated chocolate companies, from the sourcing of cacao beans to the shelf. The chocolate producer will present dessert demonstrations and educational seminars throughout the course of the show.

Mintel will be hosting an education seminar at The Great American Dessert Expo, spotlighting research regarding the latest trends that impact the dessert category.

For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. With offices in Chicago, London, Belfast and Sydney, Mintel has forged a unique reputation as a world-renowned business brand.

The Dessert Expo will once again be co-located in one exhibit hall with Coffee-Fest, a leading trade show for the lucrative coffee industry. Attendees will pay for one admission badge and have access to two first-rate trade shows.

An integral portion of the show is dedicated to demonstrations conducted by leading pastry chefs and educational seminars led by industry professionals. Some of the features of the highly successful Dessert Expo‘06 will be repeated in Atlanta. It will include StarChefs, which is both a backstage pass to the celebrity chef world for food and wine-savvy consumers and an essential information resource for aspiring professional chefs. Launched in 1995, StarChefs.com has since become the leading online destination for original, chef-focused culinary content.

There will be an official “Chocolate Tasting” hosted by Chocophile Clay Gordon. His goal is to foster an appreciation for chocolate the way people do fine wine. For seven years Clay has been giving seminars on how to distinguish among the multitude of flavors in chocolate. He will teach attendees how to do tastings in their places of business, complete with ideas about marketing. While on the topic of chocolate, Dr. Steve E. Warren, MD, who is the Medical Advisor for Xocai Nutritional Chocolate Beverage and has a wealth of knowledge to share, will give seminars about the health benefits of chocolate.

In recognition of the emergence of Gelato as the “hottest” new frozen dessert, Dessert Expo and CoffeeFest will present the World Class Gelato Workshop sponsored by Nuova Simonelli which will be presented by leading Italian Gelato Chefs (fee required). In addition there will also be presentations made by Paolo of Paolo’s Gelato right here in Atlanta and Advanced Gourmet presenting the Pacojet.

Visitors who attend the seminars at the show will be entered in a special drawing for a chance to win a Free Vacation Getaway!

For more exhibitor and visitor information please contact the Great American Dessert Expo at (718) 854-4450 ext. 104 or visit www.dessertexpo.com

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Contact Information
The Great American Dessert Expo
Nina Feiner
718-854-4450 ext. 104
Contact
www.dessertexpo.com

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