New York, NY, March 22, 2007 --(PR.com
)-- USA Network, the number #1 network in basic cable has teamed up with ElectricArtists, a leading digital marketing and strategy agency to help promote its tentpole programs across new media platforms. ElectricArtists will be working on seven projects this year including The Starter Wife, Monk, Psych, The Dead Zone, The 4400 and its newest series Burn Notice. ElectricArtists will employ digital marketing tactics across a variety of third-party affinity sites delivering video, game ideation and creation, banners, custom promotions and 1st look show information.
“ElectricArtists and USA have had a great working relationship bringing the characters of USA to the digital marketplace," said Chris McCumber, senior vice president, marketing and brand strategy, USA Network.
“ElectricArtists is proud to have a partner who is as eager as we are to engage and activate audiences in the digital space,” said Howie Kleinberg, SVP of ElectricArtists.
McCumber added, “These games truly give our viewers the opportunity to feel that they are a part of the program through their web portal at home or on the go.”
"Websites come directly to us now wanting content for USA Network to share with their readers. USA has some of the most exciting properties online and websites are hungry for entertaining content,” says Terry Goldman, senior account executive at ElectricArtists, who oversees the account.
This partnership continues USA’s strategy to bring its Characters Welcome brand to live in the digital world.
USA Network is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
ElectricArtists is a leading independent digital brand management and strategy agency, specializing in digital marketing, custom promotions, video promotion, game ideation and creation, online PR, creative ideas and strategic web 2.0 direction. ElectricArtists has a diverse base of clients including USA Network, Starwood Hotels, The History Channel, A&E, American Express, Starz Entertainment Group,WWE, and STA Travel.