Simplee Takes a Bite Out of the Health Care Service Market by Allowing Consumers to Track Insurance Claims, Expenses & Deductibles

Free Web Service Goes Live After Successful Private Beta Program, Amassing Thousands of Registrations Amid High Marks from Users

Palo Alto, CA, July 02, 2011 --( Simplee, a free online personal health care expense management service, was made publicly available today for the first time. Following several weeks during which the service was available only by special invitation under a private beta program, Simplee is now open to anyone who completes the online registration process.

Created by a cadre of industry veterans with deep online consumer content and commerce expertise including former executives from (eBay) and EMC, the free service securely and automatically links to health insurance information and transforms it into a clean, easy-to-read dashboard for tracking and controlling spending, reducing paperwork, expanding health care options and saving money.

“We set out to develop a simple, intuitive service that cuts through the confusion and clutter of today’s health care system,” said Tomer Shoval, CEO and co-founder at Simplee. “Gone are the days of head-aches and exhaustion from digging through bewildering bills and sorting out co-pays, deductibles and premiums. All of that has changed with Simplee—now it’s easy to take control of your health care ex-penses and get the most out of your insurance benefits—and this is really just the beginning of things to come.”

Management of health care expenses, which is often avoided by consumers because of a confusing mess of bills, deductibles and hidden expenses, is made easy by Simplee. “My wife asked me weeks ago to sort through all of our medical bills from the birth of our first child. I saw the pile, flipped through some of the bills and immediately became frustrated and confused after about an hour,” wrote an un-identified Simplee user who contacted the company. “Last night, I signed up knowing this service would speak to my current dilemma and I shared the news with my wife about how I was going to tackle that pile of paper.”

The service has already amassed thousands of users through its successful beta program, receiving consistently high marks for its ability to provide a customized explanation of each individual’s health insurance plans and benefits, thus exposing the real cost of medical care and revealing the hidden benefits available to each subscriber.

Another user commented, “After registration and linking our health insurance accounts, which was quick and painless, I was able to get a handle on our costs and bills in about 20 minutes. My wife, whose eyes can glaze over anything too techie, was enamored. For the first time, we have insight into random explanation of benefit forms and the subsequent bills that clog our mailbox. We finally feel empowered to ask the right questions and relieved to know that we are not blindly writing checks for bills.”

Simplee centralizes all health care resources in a safe environment and provides insights that help users achieve the best standard of care at a lower cost.

• Analyze personal spending. Simplee’s personalized dashboard utilizes users’ linked health insurance information to present details on medical visits, deductible status and total family spending over time. The service also provides users with customizable spending analysis tools which present a breakdown of expenses according to type of service, subscriber and medical provider.

• Manage expenses & bills. Simplee allows users to track bills and claims in real-time so they know what’s been paid or reimbursed. It also notifies users when bills are due so they know how much to pay and when, and identifies duplicate bills with options for resolution of billing disputes so users do not overpay.

• Reveal hidden benefits. By providing a simplified explanation of deductibles, plans and benefits, as well as alerts and reminders that reveal hidden insurance benefits such as free preventative services, Simplee helps users take full advantage of their health care plan.

• Safe & secure. Simplee is HIPPA-compliant and utilizes best-in-class security infrastructure from VeriSign, McAfee and TRUSTe to ensure that all user information is safe and secure. Users’ private health care records cannot by altered or compromised in any way by using the service.

The company previously revealed plans for a powerful, first-of-its-kind comparison shopping and recommendation engine for health care services. Features will be introduced later this year to provide consumers with a personalized side-by-side shopping comparison of providers and services based on quality and price, and a unique recommendation tool for choosing the best insurance plan according to previous consumption patterns.

About Simplee
Simplee is a privately held company dedicated to empowering consumers to take control of their health care expenses. The free, web-based consumer service helps users better understand and manage their health care expenses, identify ways to save money and find better care at lower costs through an easy-to-use, simple dashboard with a set of powerful customization tools. Led by former executives from eBay and EMC, Simplee was created and developed by a team of industry veterans with deep online consumer content and commerce expertise. The early-stage funded company is located in Palo Alto, California, and maintains a development center in Israel. For more information go to


Simplee is a trademark or registered trademark of Simplificare Inc. in the United States and/or other countries. All other trademarks or registered trademarks are property of their respective holders.
Simplee, Inc.
Heather Gore