Ingenex Digital Marketing
Ingenex Digital Marketing

Michigan State University Instructor and Ingenex Digital CEO Derek Mehraban Featured in Social Media Marketing Magazine

A New Media Driver's LicenseĀ® Primer for Chief Marketing Officers - Derek Mehraban Provides a "Social Media How To for CMO's"

Ann Arbor, MI, July 07, 2011 --( Digital marketing and social media marketing expert Derek Mehraban was featured in the fifth issue of Social Media Marketing Magazine, published July 2011. The article is designed to help Chief Marketing Officers capitalize on the Internet for brand and business expansion.

Mehraban is CEO of Ingenex Digital Marketing and adjunct Professor at Michigan State University teaching digital marketing through his New Media Driver’s License Course. A successful 16-year career has distinguished Mehraban as a leader and innovator in the digital marketing industry.

The Internet marketing expert’s “Social Media How To for CMO’s” ( provides insightful social media marketing suggestions to enhance brand image and consumer engagement. Mehraban’s article familiarizes CMOs with new media practices and principles to increase profits and distinguish a brand as a market industry leader.

“These ten ideas are designed to help CMOs better use social media and to harness the power of the Internet and propel their companies to higher sales and increased profits,” said Mehraban in his Social Media How To For CMO’s guide.

The New Media Drivers License corporate training program for CMOs and marketing teams focuses on the best practices for brand expansion in the digital sphere. Mehraban teaches corporations how to use digital public relations, blogging, social media marketing, (Http:// search engine optimization and search engine optimization to expand brand awareness and reach.

“Chief Marketing Officer is a very important and significant title. You are the one who will shape the marketing future of the company and brand that hired you,” said Mehraban in the New Media Driver License Primer. “By reading Social Media Marketing Magazine, following bloggers, training yourself and your team, and playing the social media game properly, you will put your company in the best position for success.”

About New Media Drivers License
Since 2009 the New Media Drivers License® course trains students in new media and digital marketing. Created in partnership with the department of Advertising, Public Relations, & Retailing in the College of Communication Arts and Sciences at Michigan State University and Derek Mehraban of Ingenex Digital Marketing.

Get your license to drive new media. Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line. Now offering new media training for corporations. To learn how New Media Drivers License® corporate training program can make your business a success visit

About Ingenex Digital Marketing:
Digital Marketing Agency, Ingenex Digital provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698 or visit us at

Ingenex Digital Marketing
Derek Mehraban