Looking4Parking.com Makes In-Roads Into Cheap Airport Parking Sector
When three Leeds business brains decided to launch airport parking price comparison site Looking4Parking.com in early 2010, there was no guarantee that the business model would work for them. Or that the world of airport parking even had room for another big name.
The idea behind Looking4Parking.com is a simple - if not a unique one. It’s a website which allows users to search, compare and book hundreds of cheap airport parking products across all the UK’s major airports and ports - all in one place.
And although it’s by no means the only website offering this service, just a few months into its second year and it’s already growing at an expeditious rate - turning over £2.5m, employing more than 50 staff, and getting its competitors to sit up and take notice.
But if they’re not the only people comparing airport parking products online, what’s the secret of their success? Could it just be that they do what they do better than everyone else as Managing Director Martin Mansell believes?
“In one year, we’ve gone from a staff of three to a business which employs over fifty people and which takes over four hundred bookings a day. And this is in a sector which is apparently ‘sewn up’ - amazing stuff.”
“The secret behind our success is the fact that our standards are so high. Our products are excellent quality and we only use reliable, tried and tested providers - something which gives us an edge over other parking brokers in a market where value for money is key.”
“Our websites tick all the boxes in terms of usability and optimisation, giving our customers a first class experience from search to booking and beyond. Our knowledge of SEO has also been instrumental – enabling us to maximise our online exposure while keeping our advertising budget under control.”
“Finally, our web, sales and customer service people are all UK-based and work bloody hard. These are both things which resonate with our customers.”
While Looking4Parking.com’s current core business is sourcing and selling quality low cost parking deals across the UK’s major airports and seaports, they’re not content to stop there according to Mansell.
“We’ve got some great irons in the fire,” he added. “We’ll be expanding our hotel offering in the third and fourth quarters of this year and have formed some exciting partnerships with other travel providers.
“While it’s too early to reveal exactly what we’ve got in mind for these other projects, I can promise you that it will be very, very interesting.”
Travelling abroad this year? Search and compare thousands of low cost parking deals at the UK major airports and seaports today at Looking4Parking.com.