Madison Honda Chooses BullsEye Marketing for Both Online and Traditional Advertising

Madison Honda based in Madison, NJ wanted to increase the amount of both online and offline sales so they needed an advertiser who could integrate online with traditional advertising. As a result, they chose BullsEye Marketing.

Scotch Plains, NJ, July 13, 2011 --( These days, advertising is more than just a print or radio operation. It is about integrating online advertising, such as Search Engine Marketing and Pay Per Click Campaigns, with traditional advertising such as billboards, television, radio and print. It is only when online and traditional are put together that a truly effective, efficient and successful advertising campaign is created. Madison Honda realized this and wanted an advertiser that could truly integrate online with traditional advertising and produce results; This is why Madison Honda chose BullsEye Marketing.

Currently, BullsEye Marketing is managing the traditional advertising mediums such as billboards, print and even television ads for Madison Honda. At the same time, BullsEye Marketing is running a Pay Per Click campaign for Madison Honda which directs online traffic to the Madison Honda website and increases traffic to the traditional advertising mediums. Lastly, by using the latest software and tools, BullsEye Marketing is able to track the results of each campaign, regardless if the campaign is online or a traditional medium. As a result, Madison Honda receives a truly integrated advertising campaign and also has the necessary data to continually increase sales. For more information regarding the integrated advertising campaign, please visit

Madison Honda is a Honda dealer based in Madison, New Jersey and they serve customers in all surrounding towns including Morristown and Livingston. They sell new and pre-owned Hondas including the popular Accord, Civic, CR-Z and Pilot. Additionally, Madison Honda has a servicing center on its premises and if they want, Honda customers can even order new parts from the dealer. For more information about Madison Honda, please visit

BullsEye Marketing is a privately held advertising and marketing company located in Scotch Plains, NJ. We provide businesses with advertising, communications, public relations, traffic building, and marketing strategies that have proven incredibly effective over our 25 year history. We specialize in both online marketing (search engine marketing, email marketing, web site design, etc.) and traditional marketing (print media, direct-mail campaigns, broadcast communications, etc.). To see our work and learn more about us, please visit our website at

BullsEye Marketing
Caroline O'Connor
(877) 279-1055