The 2011 N.C. CEO Forum Announces Author Jim Collins as Keynote Speaker

State’s Top Business Leaders to Discuss “Building Great Companies – That Last” Aug. 10 in Cary

Raleigh, NC, July 14, 2011 --( The 2011 N.C. CEO Forum (, an invitation-only leadership conference scheduled for Wednesday, Aug. 10 at Prestonwood Country Club in Cary, N.C., has announced that the event will feature a keynote address by Jim Collins (, acclaimed business author of Good to Great, Built to Last, and his latest work, How the Mighty Fall. Collins, a student and teacher of enduring strong and lasting companies, will provide insight into the best practices in strategy, alignment, innovation, culture, leadership, engagement and operational excellence, which is central to the event’s theme, “Building Great Companies – That Last.”

The Forum is a premier 1-day leadership development event designed to equip every attendee with practical insights, ideas and actions that they can apply within their own organizations to improve performance. Additionally, Collins will present his latest thinking on the foundation of lasting business success and engage the audience in thought provoking and valuable discussions.

The 2011 N.C. CEO Forum event will be hosted by Summit Performance Systems ( and Deckelbaum & Associates, LLC ( This is the third annual N.C. CEO Forum. The 2010 Forum, held in May 2010, drew more than 300 attendees and was seen as a tremendous success by all who participated. The event featured Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Homemade, Inc. (, and Chuck Swoboda, CEO and chairman of Durham, N.C.-based Cree, Inc. (, as the keynote speakers.

“We are excited to announce Jim Collins as the featured keynote speaker for the 2011 N.C. CEO Forum,” said Brian Kinahan, managing partner of Summit Performance Systems. “The tone of the 2011 N.C. CEO Forum will be different from previous forums. We are looking forward to providing attendees with a unique and valuable leadership conference where leaders can openly share practical lessons they have learned to engage the audience and make a lasting impression.”

New Media Content:
To listen to a podcast recap of the 2010 N.C. CEO Forum, visit

- Collins co-authored Built to Last, which has been translated into 29 different languages and has remained a prominent title on the Business Week best seller list for more than six years. The book identifies a total of 18 companies as visionary leaders in the business world and outlines crucial characteristics necessary for businesses to succeed.

- Collins’ book Good to Great: Why Some Companies Make the Leap...And Others Don’t, published in 2001, illustrates the ways in which average companies can transition into distinguished and successful companies. The book has been translated into 35 different languages and has sold more than 3 million hardcover copies worldwide.

- In his latest work, How the Mighty Fall, published in May 2009, Collins discusses the five stages of corporate decline and presents methods for avoiding business failure or death. Copies of Collins’ “How the Mighty Fall” and “Good to Great and the Social Sectors,” will be given free to all attendees.

About 2011 N.C. CEO Forum:
The 2011 N.C. CEO Forum is a premier, invitation-only leadership conference for North Carolina executives and management teams interested in sharing and learning practical lessons with other leaders to help businesses, jobs, communities, and the state of N.C. grow and thrive. The conference, scheduled for Wednesday, Aug. 10 at Prestonwood Country Club in Cary, N.C., is centered around the common theme, “Building Great Companies – That Last.” It will provide attendees a platform to gain insight into the challenges and opportunities posed by environmental initiatives, social mandates, and near-term economic constraints through unique story-telling and examples from some successful leaders throughout the community. Attendees will learn from global and local business leaders how successful companies are seizing opportunity and continuing to build presence on the national and international scene. The 2011 N.C. CEO Forum will be led by a keynote address from Jim Collins, acclaimed business author of Good to Great, Built to Last, and his latest work, How the Mighty Fall. For more information, please visit

Kate Catlin
MMI Public Relations
(919) 233-6600

NC CEO Forum
Patty Briguglio