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Nectar Designs New Laboratory Certified Waterproof Case for SKB - To Be Used With iPod Nano


Nectar's rapid development program allowed SKB to adapt to a changing marketplace, quickly getting into production for the new iPod nano.

Long Beach, CA, March 26, 2007 --(PR.com)-- Nectar recently completed its development of SKB Cases, Inc.’s Drypod™, a new waterproof case designed to protect a user’s iPod® nano. The Drypod™ is currently the only laboratory-certified waterproof iPod case in the world.

The Drypod combines the rugged aesthetic of SKB with the simple form of the iPod nano. It is based on the Mil Spec cases that Nectar previously designed for SKB, which were created to exceed demanding military specifications and have withstood extreme environments and operating conditions across the world.

“Our rapid development program allowed SKB to adapt to a changing marketplace, quickly getting into production for the new iPod nano,” said Darren Saravis, president, Nectar. “The new Drypod allows users to enjoy their iPods outdoors, while protected from dents, scrapes, sand and water.”

The Drypod has been engineered to protect the user’s music. Thermoplastic elastomers over molded polycarbonate housing provide a non-slip exterior and allow tactile feedback for the click wheel. Nectar engineers performed finite element analysis to verify the design’s integrity prior to water testing rapid prototype models.

"Nectar's visionary industrial design in cases has positioned them as a leader in this market," said Dave Sanderson, CEO, SKB Inc. "The innovative Drypod allows us to meet the needs of our customers with a high-quality, original product."

Incorporated in 1977, SKB Cases is the industry leader in musical instrument and equipment cases and rack systems. Constantly innovating, SKB Cases strives to accommodate the needs of the professional musician with the highest quality transport protection available anywhere.

About Nectar
Nectar (www.nectardesign.com) is an award winning product development consultancy established in 1992 that helps clients to create products that connect to their users and expand their markets. An interdisciplinary approach combining industrial design, mechanical engineering and prototyping ensures that designs are successfully executed into production. Tight integration with its clients facilitates bringing products to the market quickly and cost efficiently. Innovation is key to Nectar’s development process. It discovers unmet needs and creates new and better product features that are elemental to differentiating products in today’s competitive market.

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Contact Information
Nectar Product Development
Darren Saravis
562-856-5600
Contact
http://www.nectardesign.com
Gina DeRossi
Anubis Marketing
+ 1 518 843 9633
gderossi@anubismarketing.com
http://www.anubismarketing.com

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