Apple’s New App Store Rankings Algorithm Boosts madvertise’s KatAPPult Service to Further Increase Brand Visibility

London, United Kingdom, July 18, 2011 --( madvertise, one of Europe’s fastest growing mobile ad networks, has seen the performance of its successful "KatAPPult" rankings booster service improve following Apple’s recently altered ranking algorithm. The KatAPPult’s framework adapted seamlessly to Apple’s update, guaranteeing top 25 placement for free applications in a shorter amount of time than before.

With around 500,000 (1) iPhone apps in existence, attracting users can be difficult for publishers. If an app doesn’t appear in the top 25 rankings, users can only find it via the search box and this can badly affect discoverability and downloads.

“Understanding the way in which the rankings in Apple’s App Store work is difficult, but madvertise strives to provide the necessary tools to publishers and developers,” says Carsten Frien, CEO of madvertise. “It is important for apps to become successful in the App Store as once on the list, the high visibility leads to an increasing number of users.”

Volker Helm, CEO of Initiative, whose application ContiTireRace2 reached number one in the gaming/racing charts and tenth in the games section in just 24 hours, said: "In a very short time our app climbed into the top ten, making it highly visible for weeks. KatAPPult has really helped with download numbers as well."

"The increased number of downloads that results from a high ranking in the Apple Store is extremely important for publishers, as it allows them to increase their brand visibility," said Carsten Frien. “Our KatAPPult service helps apps stay in the top 25 for longer, enabling brands to stay ahead in an extremely competitive market.”


About madvertise
Founded in 2008, madvertise is one of the largest and fastest growing pan-European mobile advertising marketplaces. Aimed at a cross-platform of advertisers, publishers and app developers, madvertise creates a fast, efficient and transparent connection between its user base, enabling advertisers to target a chosen audience, whilst allowing developers and publishers to monetise their reach. madvertise prides itself on its state of the art technology, constantly enhancing its offering with new features, all of which are developed in house. Founded by Carsten Frien, Pan Katsukis, Martin Karlsch, Thomas Hille and Team Europe Ventures, madvertise Mobile Advertising GmbH is backed by Earlybird Venture Capital and Team Europe Ventures. For more information on madvertise, please visit

Georgina Marriott
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