SoWink Targets the Next Generation of Online Daters with Release of Beta Product

SoWink, the social online dating site for college students, recent graduates and young professionals between the ages of 18-35, recently released its private beta version of the product.

San Jose, CA, July 17, 2011 --( SoWink, an up-and-coming social online dating website, launched Closed Beta this week. The service aims to revolutionize online dating by simulating how the dating process works in the real world - abandoning matching algorithms and enabling a platform for organic chemistry to develop.

During the closed beta period, all users registering with an .edu email address will be able to bypass verification steps and will be granted immediate access to the service. For other users, they may gain access to the site by inviting three friends or be invited by another user. The beta version allows registered users to create a profile where they can answer non-traditional questions about themselves, take an insightful personality quiz - which is the contemporary equivalent of the Myers-Briggs Type Indicator - and create private groups to engage in group dating and interactions. It also includes social elements in which users can interact and network with each other for purposes other than dating.

“We are very excited to see how users will interact with each other using our platform and we look forward to finding out if our features are really as engaging as we thought they were,” said SoWink CEO, Di Huang. “I can’t wait until people actually gain enough ‘Interpersonal Mojo’ to be able to access SoWink’s Meeting System and use it to successfully go on a real date at one of our partnered venues. Then working 20 hours a day, 7 days a week will be all the more worthwhile.”

SoWink aims to create a secure, exclusive and innovative atmosphere. Users allowed into the site are carefully screened and safety is a top priority. Every registered user will also be subject to review by the community in order to keep the database of users active, relevant, and real. In an effort to cultivate the first safe online dating service, SoWink will be charging a small monthly premium that even starving college students” can afford. By doing so, SoWink will be able to effectively verify users’ identities through credit card information, preventing the issue of fake accounts that take away from the collective user experience. The service will be free during the closed beta period with the option to remain free after.

For additional information on SoWink or to register, visit

About SoWink

SoWink’s mission is to provide an innovative solution by empowering the latest generation with a fun, safe and enriching dating experience throughout the world. The company was founded by a team of UC alumni with backgrounds ranging from Goldman Sachs to Mozilla in March 2011, with the vision of creating a better online dating experience for young people, by young people. By extending services exclusively to users between the ages of 18-35, SoWink is able to ensure a qualified pool of daters with relevance in age, interest and common goals.

Di Huang