The Wright Scoop Launches Book – Market Share, Make It Work for You
Award-winning author The Wright Scoop – consultant, lecturer, & wordsmith, Sylvia Hoehns Wright launches book, Market Share, make it work for you! Wright challenges all to 'grow green' their market share.
Richmond, VA, July 20, 2011 --(PR.com)-- Sharing her scoop – why, who, what, when, where, how and benefits of acquiring market share, The Wright Scoop – Sylvia Hoehns Wright launches a book – Market Share, make it work for you – based on nation-wide market experience gathered through one-on-one interviews, distribution of a survey, workshop participation and column commentary. “Ideas abound in Sylvia Wright’s research,” says Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois, “as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.”
Market Share, is it working for you?
Whether identified by members of a creative arts group, the National League of American Pen Women, www.nlapw.org or voiced by Green Industry participant Tony Avent of Plant Delights Nursery located in Raleigh, North Carolina, all agree the ‘how to’ of marketing is misunderstood and each needs to find a way to open doors for their self and colleagues. Still, solicited as a workshop instructor for the National League of Cities conference held in Washington DC, when Wright challenged attendees to identify ‘greening’ in their communities, she did not anticipate the response. No one could identify his/her community’s eco-leaders, a response that should be a wake-up call to USA Industries as a whole.
Market Share, make it work for you!
Aware present-day globalized markets require you don’t simply sell your work but yourself, through soliciting assignments, networking, and gaining credentials through education and experience, Wright became a recognized brand, ‘eco’ Industry advocate who specializes in business, communications and greenscaping concepts.
Sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Wright and other Industry professionals provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future or others.
Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright’s research is available through iBookstoreSM and a ‘quick reference’ guide, Seven Steps to Grow Green Market Share.
The present format Market Share, make it work for you , available through Wright’s LuLu Sylvia’s Store option, http://stores.lulu.com/syhwright or any retail book distributor, is expand to all niche sectors enabling a form of communications that establish a brand of product, you.
Industry Endorsement -
“Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time, http://www.thewriteplaceatthewritetime.org/
Sylvia's understanding and compassion for the every day ordinary, makes her writing extraordinary! Susie Galvez - Author, Speaker & Beauty Industry Expert (www.SusieGalvez.com)
Recommended as a workshop instructor by Richmond Information Systems Educators (RISE), when Wright shared her strategies with the VA Housing Development Authority, her topic Creating a Brand Name You was described “right on target with our objective of improving communication within our department.”
“Green Industries do so much good for our communities and our world ... and we should be shouting that to the rooftops. But we hide our light under a bushel..... And in today’s competitive business environment, that’s unacceptable. That’s why it’s great research such as Wright’s is available to help guide them through the basics of public relations and marketing.” - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines
Career History -
A former career strategies columnist for the Greater Richmond Partnership’s Work magazine (WM), Wright broaden the scope of her communications research to include arts/literary and the Green Industry. As a communications personality, she appeared on WTVR Channel 6 TV, FM 97.3 Inspiration Corner, WCVE PBS Richmond Channel 23 TV and Channel 35 TV Author’s Review. She is published by The Office, Data Management, Your Computer Career, Green Profit and Today’s Garden Center magazines, Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters; and blogs for Build Green TV and VA’s Plant More Plants program.
Wright provides speeches and workshops for national and international conferences such as the All Cities Congressional City Conference held in DC, corporate department and business association meetings, has taught communications for the Virginia Community College system, and is scheduled to provide a workshop for PLANET’s Green Industry Conference held at Louisville, Kentucky, Kentucky Expo Center, http://www.landcarenetwork.org/.
A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech.
To acquire one-on-one coaching, key-note style speeches, instructor workshops or facilitation of planning sessions that identify market assessment, product/service analysis, communication formats; and more importantly, valued-added work ethics, visit Wright’s web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or call 804-672-6007; or, follow tweets at ID Wright Scoop - http://twitter.com/#!/WrightScoop or follow postings at facebook The Wright Scoop - http://www.facebook.com/sylvia.h.wright#!/group.php?gid=84324851168.
As recipient of the Turning America from Eco-weak to Eco-chic Award,
Sylvia Hoehns Wright challenges all to ‘change America’s landscape’, move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time!
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Market Share, is it working for you?
Whether identified by members of a creative arts group, the National League of American Pen Women, www.nlapw.org or voiced by Green Industry participant Tony Avent of Plant Delights Nursery located in Raleigh, North Carolina, all agree the ‘how to’ of marketing is misunderstood and each needs to find a way to open doors for their self and colleagues. Still, solicited as a workshop instructor for the National League of Cities conference held in Washington DC, when Wright challenged attendees to identify ‘greening’ in their communities, she did not anticipate the response. No one could identify his/her community’s eco-leaders, a response that should be a wake-up call to USA Industries as a whole.
Market Share, make it work for you!
Aware present-day globalized markets require you don’t simply sell your work but yourself, through soliciting assignments, networking, and gaining credentials through education and experience, Wright became a recognized brand, ‘eco’ Industry advocate who specializes in business, communications and greenscaping concepts.
Sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Wright and other Industry professionals provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future or others.
Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright’s research is available through iBookstoreSM and a ‘quick reference’ guide, Seven Steps to Grow Green Market Share.
The present format Market Share, make it work for you , available through Wright’s LuLu Sylvia’s Store option, http://stores.lulu.com/syhwright or any retail book distributor, is expand to all niche sectors enabling a form of communications that establish a brand of product, you.
Industry Endorsement -
“Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time, http://www.thewriteplaceatthewritetime.org/
Sylvia's understanding and compassion for the every day ordinary, makes her writing extraordinary! Susie Galvez - Author, Speaker & Beauty Industry Expert (www.SusieGalvez.com)
Recommended as a workshop instructor by Richmond Information Systems Educators (RISE), when Wright shared her strategies with the VA Housing Development Authority, her topic Creating a Brand Name You was described “right on target with our objective of improving communication within our department.”
“Green Industries do so much good for our communities and our world ... and we should be shouting that to the rooftops. But we hide our light under a bushel..... And in today’s competitive business environment, that’s unacceptable. That’s why it’s great research such as Wright’s is available to help guide them through the basics of public relations and marketing.” - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines
Career History -
A former career strategies columnist for the Greater Richmond Partnership’s Work magazine (WM), Wright broaden the scope of her communications research to include arts/literary and the Green Industry. As a communications personality, she appeared on WTVR Channel 6 TV, FM 97.3 Inspiration Corner, WCVE PBS Richmond Channel 23 TV and Channel 35 TV Author’s Review. She is published by The Office, Data Management, Your Computer Career, Green Profit and Today’s Garden Center magazines, Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters; and blogs for Build Green TV and VA’s Plant More Plants program.
Wright provides speeches and workshops for national and international conferences such as the All Cities Congressional City Conference held in DC, corporate department and business association meetings, has taught communications for the Virginia Community College system, and is scheduled to provide a workshop for PLANET’s Green Industry Conference held at Louisville, Kentucky, Kentucky Expo Center, http://www.landcarenetwork.org/.
A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech.
To acquire one-on-one coaching, key-note style speeches, instructor workshops or facilitation of planning sessions that identify market assessment, product/service analysis, communication formats; and more importantly, valued-added work ethics, visit Wright’s web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or call 804-672-6007; or, follow tweets at ID Wright Scoop - http://twitter.com/#!/WrightScoop or follow postings at facebook The Wright Scoop - http://www.facebook.com/sylvia.h.wright#!/group.php?gid=84324851168.
As recipient of the Turning America from Eco-weak to Eco-chic Award,
Sylvia Hoehns Wright challenges all to ‘change America’s landscape’, move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time!
###
Contact
The Wright Scoop
Sylvia Hoehns Wright
804-672-6007
www.TheWrightScoop.com
Sylvia Hoehns Wright
804-672-6007
www.TheWrightScoop.com
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