DirectBuy of Little Rock Takes Home Top Honors for Second Consecutive Year

The DirectBuy of Little Rock recently won DirectBuy’s Club of the Year award at DirectBuy’s international conference. This is the highest honor DirectBuy can bestow upon any of its clubs. “What the franchise ownership and their staff have done in our Little Rock market is nothing short of remarkable,” said Bart Fesperman, Executive Vice President for DirectBuy.

Merrillville, IN, July 23, 2011 --( For the second straight year, DirectBuy of Little Rock took home Club of the Year honors at DirectBuy’s annual conference. The award, which represents the organization’s highest honor, signifies excellence in customer service, business operations, and membership sales.

“What the franchise ownership and their staff have done in our Little Rock market is nothing short of remarkable,” said Bart Fesperman, Executive Vice President for DirectBuy, Inc. “Since taking over the franchise in April of 2008, DirectBuy of Little Rock has set out to help as many families as possible avoid traditional retail mark up, and to make the shopping experience at their club world-class.”

Lead by franchisees Phil and Paula Schmidt, Rand Falbaum, Cody Yeoman, and Andrew Norton, the Little Rock club also took home Top 10 Sales Club honors, a 5-Star Customer Service Rating for the year, and several individual sales and service accomplishments.

“We are truly honored to have won Club of the Year for the second straight year in a row,” says Little Rock Franchise Owner Phil Schmidt. “We are one of over 130 franchise partners with DirectBuy Corporate who are dedicated to making peoples' lives better through our unique concept. Winning this top honor validates our teamwork, commitment and consistency of purpose on the part of all of our employees and staff at DirectBuy of Little Rock who were instrumental in winning this top award."

Making the award extra special was the grandeur of the conference, which celebrated DirectBuy’s 40th Anniversary. Nearly 1700 DirectBuy employees, franchisees, and manufacturer partners gathered for three days of awards, recognition, education, and celebration. The conference featured guest speaker Shawn Achor, author of “The Happiness Advantage,” and entertainment from Chicago Blackhawks anthem singer Jim Cornelison, and The Guess Who.

DirectBuy of Little Rock is now preparing for the year ahead, setting their sights high for personal and team achievements. “We’ve worked hard to become a successful club by making sure our members’ experiences exceed their expectations,” said Paula Schmidt, DirectBuy of Little Rock Franchisee. “We always invite member feedback, and will continue implementing improvements and additional benefits as our members let us know what they want.”

Since opening in 2008, DirectBuy of Little Rock has helped consumers purchase an unprecedented selection of home furnishings, home improvement items, entertainment and outdoor products, flooring and accessories, at confidential dealer prices. Conveniently located at 10303 Colonel Glenn Road, Suite 1-0, Little Rock, DirectBuy Club offers consumers a comfortable setting where members finally have the financial control of buying direct.

About DirectBuy

Consumers interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s business model and the benefits of buying direct. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

Since 1971, DirectBuy has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 130 locations in North America, DirectBuy offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the United States, and more than 500 in Canada.

For more information on DirectBuy membership, visit or

Mike Georgeff