Innovation Directâ„¢ Enjoys Successful Visit to ASI Show Chicago During Annual Mid-Summer Stop

Miami, FL, July 27, 2011 --( Innovation Direct™, a South Florida-based leader in the world of invention and patent licensing now in its 15th year, recently participated in one of the multi-million dollar promotional industry's leading trade show events, the ASI Show Chicago. The event, which is one of four major shows offered by the Advertising Specialty Institute (ASI) each year, typically features virtually any type of product that could conceivably double as a form of advertising a service or company, and as a result, always seems to attract a diverse group of exhibitors that enables Innovation Direct™ to expand its list of contacts in a number of different industries.

Innovation Direct™ staff reports that this year's edition of the proceedings were quite well attended, despite ongoing bigger picture concerns about the state of the economy. In fact, the ASI Show Chicago has retained consistent participation and attendance all throughout the years of the economic downturn and remained one of the strongest components of the company's trade show itinerary. Innovation Direct™ believes that this is due in large part to the fact that particularly during times when consumers are limiting or curtailing their spending, companies clearly recognize the importance that cost-effective promotion and advertising of their presence and services through promotional items.

"The ASI Show Chicago has weathered the storm that has affected almost every industry quite well," commented Juan C. Blanco, Innovation Direct™'s Director of Product Licensing. It continues to be a particularly beneficial show for our company because the eclectic mix of companies that we interact with at the event mirror the wide range of products on our roster that we are seeking licensees for."

Innovation Direct™ staff made a number of personal contacts at the event, including the president of one company that offers a wide range of product lines, including flags, small personal care items, and a number of other categories. As is the case with every show, Innovation Direct™ representatives will initiate follow-up with as many manufacturers as possible that were a part of the show and enroll them in its dynamic new product subscription service, Innovation Direct To Industry™.

About Innovation Direct™: Innovation Direct™ is a Miami, Florida-based leader in the field of intellectual property and new product licensing now in its 15th year of serving the inventor community.

Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000