Registered Resellers to Receive Cash Rewards from BenQ’s 2006 CashBack Program

Irvine, CA, March 29, 2007 --( BenQ America Corporation announced today the finale of its 2006 Qreseller CashBack Program, culminating in the dispersion of approximately $20,000 among 103 qualified participants. The program, which ran from January to December 2006, was initiated as a reward for the company’s loyal resellers as well as a call-to-action for new resellers to register with BenQ.

“Our CashBack Program is just one of the many ways BenQ is dedicated to building and supporting reseller businesses,” said Ben Chu, President of BenQ America Corporation. “Through increased margins, premium products, numerous promotions and the elimination of channel conflict, BenQ is constantly engineering methods and incentives to grow our valued partners.”

For their 2006 CashBack Program, BenQ America reserved a $400,000 reward to be distributed to qualifying reseller participants. Due to lower than expected participation, only 5% of the budgeted rewards was actually distributed.

To increase participation in upcoming promotions, the company’s Qreseller Club is continuously incorporating new features and benefits to meet ever-evolving reseller needs. As a main point of dealer contact, the company’s dedicated reseller website is being enhanced to provide easier, more user-friendly functionality. In addition, the company will be strengthening communication through roadshows, informal events, newsletters and various MDF programs in addition to its 2007 CashBack Program.

To become a registered BenQ reseller, or to register for the 2007 Qreseller CashBack Program, visit 

About BenQ Corporation
BenQ Corporation consists of three main business groups — Digital Media Business Group, Integrated Manufacturing Service Business Group and Mobile Communications Business Group. These three business groups encompass a broad range of products and each possesses a focus on providing consumer-oriented solutions designed for the digital lifestyle. 2005 revenues for BenQ Corporation exceeded US$5.07 billion dollars.

About BenQ Group
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation, Darfon Electronics Corporation, Daxon Technology Inc., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2005 revenues for BenQ Group exceeded US$12.36 billion dollars. 

For more information, please contact:
Jill Lee
BenQ America Corporation
949-255-9453 Tel
949-623-0753 Fax

For more information, please visit

BenQ America
Jill Lee