Introduces High Gloss Labels for Beer and Wine

East Haven, CT, March 29, 2007 --( Neato – pioneers in CD/DVD labeling plan to conquer another medium – Beer and Wine Labeling. Designing and printing custom professional-looking beer and wine labels just got easier. Neato, a division of Fellowes, Inc., today announced the launch of Neato Beer and Wine Labels – High Gloss, Photo Quality Labels designed for the home brewer and home vintner. The home beverage producer can design these custom labels using MediaFACEonline – Neato’s web-based design software at, or pre-made templates for Word, Illustrator and PhotoShop available for download at

Neato beer and wine labels are of the same high quality as the CD and DVD labels Neato has been producing since 1995. These labels are high gloss, produce photographic quality results on inkjet printers, will not smear or run when wet, and are easily removed when soaked in water. Neato’s MediaFACEonline labeling software has 32 custom background images designed specifically for beer and wine labels – 16 each for the faces and necks of the bottles.

“We saw this as a great opportunity,” said David Kennaugh, Neato’s Director of Sales and Marketing. “When reviewing the category, we found very little software that would allow the home brewer to create a truly customized label in small quantities. With our products, the customer can create professional looking results very easily – either for their home brews or for special occasions – creating custom labels to place on store-bought beverage bottles.”

Users have the opportunity to try MediaFACEonline software by visiting They can use their own images or select from 500 free high-resolution images and 32 custom beer and wine label images to design labels. The software also features high-end image and text tools. Additionally, users can save designs for future use or editing, or in a pdf format for printing or sharing.

Neato Beer and Wine Labels are available in individual packages. The Beer Label Pack contains 39 beer labels (3.5” wide x 3” high) and 36 neck labels on 9 sheets. The Wine Label Pack contains 36 wine labels (3.625” x 3.5625”) and 36 neck labels on 9 sheets. Each pack is available for $9.95 at

About Neato
Headquartered in East Haven, CT, Neato, a division of Fellowes, Inc., offers a wide variety of media and labeling products for sale online. Founded in 1995 and acquired by Fellowes in 2001, Neato was first to market with CD Labeling products and continues to support the category through innovation and technological advancements. For more information, visit

John Blakeslee