Norwich, United Kingdom, August 01, 2011 --(PR.com
)-- If you run a business or organisation in and around Norwich, Norfolk, the need for cost-effective advertising, PR, printwork, direct mail, websites, social media and other forms of marketing has never been greater. New website, www.MarketinginNorwich.co.uk, aims to come to the rescue of everyone who seriously needs to get to grips with marketing in Norwich
www.MarketinginNorwich.co.uk has been created by Norwich marketing services provider, Deep Blue Communications, to bring itself into focus amongst those local organisations needing to outsource elements of their marketing activities. The site features easily digestible information about Deep Blue’s marketing services, together with a blog page offering advice on different aspects of marketing strategy and implementation – plus a useful Twitter feed that regularly highlights interesting items and links relating to marketing and other activities in Norwich and Norfolk.
According to Deep Blue’s founder, Phil Doig, the new site was born out of a need to connect with prospective clients that are actively searching for assistance with their marketing, rather than proactively attempting to coax and convince ‘non-believers’ that now is the time to promote their businesses. He comments: “When the state of the economy leaves many businesses lacking in confidence, spending on marketing always takes a hit - it’s just not seen as a necessity when your primary objective is sheer survival. It’s understandable, but a bit short-sited at the same time. Investment in marketing is one of the key things that can position your business, ready to exploit the inevitable upturn – especially if you can achieve your marketing objectives really cost-effectively. And that means being selective about buying-in precisely the right skills that you need, and avoiding all the ‘full-service agency’ add-ons that can bump-up the bills.
“Deep Blue is all about providing the specialist input that you need, in as small a quantity as is necessary to achieve the set objectives. That way, clients can choose exactly how much of the marketing task they might want to keep in-house, optimising and balancing the workload and skills of their own staff in relation to bought-in marketing expertise. Paying agencies £80 an hour to email news releases out or do basic research, for instance, just doesn’t make sense. It can be much more cost-effective, particularly in the long-term, to train in-house people to handle actual implementation and liaison of many of the elements of a marketing campaign. Some agencies still try to make big money out of ‘spoon-feeding’ clients, but that’s really not acceptable nowadays. We like to help clients to help themselves – then provide support as they get on with it. ‘Win / win’ solutions still make the most sense!”
www.MarketinginNorwich.co.uk covers many elements of the marketing mix, including brand development, marketing strategy, social media, copywriting, graphic design, e-marketing, websites and search engine optimisation, printwork, direct mail, photography, as well as traditional advertising and PR. Deep Blue works completely transparently alongside proven specialists in all of these fields to deliver a far more cost-effective marketing solutions than going down the ‘all-under-one-roof, full-service agency’ route.
For further information, contact Phil Doig of Deep Blue Communications: email phil@MarketinginNorwich.co.uk, phone 07789 075131, or visit www.MarketinginNorwich.co.uk