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Cherry-Roubaix Charity Ride Sets Goal of $10,000 to Benefit Cancer Survivors During August 12-14 Family Event in Traverse City

Traverse City, MI, August 02, 2011 --( Cherry-Roubaix, presented by Garan, Lucow, Miller, P.C., invites friends and family to demonstrate like-minded inspiration and together raise $10,000 for cancer survivors by participating in the Cherry-Roubaix Charity Ride on Saturday, August 13. The 4th Annual Cherry-Roubaix that delivers the State Road Race Championship race as part of their three day event (in conjunction with the Michigan Bike Race Association and USA Cycling) also hosts a choice of either a 20 or 43-mile Charity Ride on August 13 to benefit Munson Healthcare Women’s Cancer Fund. Using every fund dollar for its purpose, Munson Women’s Cancer Fund provides financial assistance to women in northern Michigan who have been diagnosed with cancer and have exhausted other financial means for their cancer-related health care. Among other related items and health services, Munson Women’s Cancer Fund covers expenses of prosthetics, transportation, childcare during treatment, and home medications.

“My grandfather, ‘Papa,’ my father, Paul, my mother, Jeanette and my sister, Lucia…my entire family all had cancer.” With such a personal connection herself, Cherry-Roubaix Charity Ride founder Jean Peters feels passionate about the purpose that fuels the Charity Ride and inspires ride participants. “Papa was the first person I ever knew that died. He died of prostate cancer. My father died of Leukemia, and my mother had colon cancer. My sister Lucia has survived three types of cancer including a rare and deadly uterine-lining cancer. Two years later Lucia was also diagnosed colon cancer, and more recently, she had a big chunk taken from her leg as a result of skin cancer.”

Straightforward and compassionate, Peters hits the mark. “Cherry-Roubaix Charity Ride cyclists ride because they care. Some are remembering those lost, some are fighting for those who are battling right now, some are paying it forward. Me? I am doing all three, and I am quite certain anyone who generously signs up for the Cherry-Roubaix Charity Ride is doing the same thing.”

Commit to one of two ride distances out gorgeous Old Mission Peninsula on August 13, and Peters guarantees that as participant, cyclists will get more than they give. “Our Cherry-Roubaix Charity Ride community inspires and needs your help. Get on a bike, have a good time, get a cool tee shirt, enjoy revitalizing comradeship and refreshments at Jolly Pumpkin on Old Mission Peninsula, and join millions globally who take a step in their own way to wipe this condition off the face of the earth. I’ll be over your shoulder with you. Hundreds, including me, are very grateful for your choice on August 13 to ride together to defend women’s health, support our friends and our families, and kick cancer to the curb.”

View photos, discover information, or register today for Cherry-Roubaix Charity Ride to benefit Munson Women’s Cancer Fund at Learn more about Munson Women’s Cancer Fund at

Jean Peters, founder of the Cherry-Roubaix Charity Ride, is also Cherry-Roubaix Technical Director and a member of the Cherry-Roubaix Board of Directors. Email Peters at

Cherry-Roubaix series is a three-day weekend event. The State Championship Road Race is on Sunday, August 14. The Grand Traverse area is a popular cycling destination and an amazing place for vacation value. All ages find opportunities to participate or take a break from fast-paced Cherry-Roubaix action. Relax on miles of pristine beaches, take a wine tour across Leelanau or Old Mission Peninsula, enjoy time at a ball game, climb the sand dunes or unwind in a charming movie theater after spending a few hours shopping and dining in quaint downtown Traverse City.

Find maps, a downloadable media kit and Cherry-Roubaix information at or call John Sohacki, Event Director at 231-342-2003, email:

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Wendy Nienhouse

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